Friday, July 11, 2025Business Travel Show America is ready to make history as it debuts in New York, bursting onto the scene with bold ambition. Meanwhile, this electrifying event promises to unleash future tech and ignite a bold competition designed to transform corporate travel like never before. However, this isn’t just another industry gathering.It’s a thrilling collision of innovation and fierce rivalry, where trailblazing startups and industry titans battle for the spotlight. Business Travel Show America stands poised to change the rules of the game, setting New York abuzz with ideas destined to reshape how companies navigate business trips, manage costs, and keep travellers happy.Advertisement Moreover, as the show debuts in New York, all eyes are on the future tech solutions and the high-stakes competition that could redefine corporate travel’s future. The suspense is palpable, and the travel world waits to see who will rise and how this event will transform the industry.The Faceoff That Will Shape the FutureAt the heart of the new show lies one of the industry’s most anticipated events: the Business Travel Innovation Faceoff America.Previously part of BTN Group’s annual Innovate event, this high-stakes competition has found its new home in Business Travel Show America. Here, the world will watch as 12 daring startups, scale-ups, and established innovators battle it out to prove their tech solutions are the future of business travel.From artificial intelligence to expense management and next-level hotel booking tools, these companies aim to revolutionize how business travel is managed, experienced, and optimized. Each finalist gets just seven minutes to pitch, leaving no room for error in this fierce test of innovation and impact.Innovation Anchored by Industry TitansThe Innovation Faceoff isn’t just a show—it’s a serious forum where transformative ideas meet the scrutiny of seasoned experts.The competition is sponsored by American Express Global Business Travel, underscoring the stakes and prestige attached to this battle of wits and technology.Two winners will be crowned: a People’s Choice winner voted on by attendees and a Judges’ Choice, selected by a panel of influential industry leaders. These judges represent powerhouses like Microsoft, United Talent Agency, and SkyLink, bringing diverse …
