Home » Dominican Republic Travel News » Dominican Republic Unveils Game-Changing Global Tourism Campaign Celebrating Smiles, Culture, and Record-Breaking Visitor Growth Friday, July 18, 2025The Dominican Republic unveiled its latest international tourism campaign “Dominicana te Sonríe” (or The DR is Calling You) at a high-energy launch event at the Faena Forum in Miami Beach, shining a light on the country’s rich spirit and inviting charm. Named “Dominican Republic Smiles with You,” the campaign seeks to highlight the warmth, vitality and heartfelt experiences that only the Dominican people can offer while establishing the island as not just a place to visit, but a destination that elicits emotion, connection and creates lasting memories.It was a landmark occasion for the Dominican Republic tourism industry, as it has been gaining ground as the most attractive tourist destination in the Caribbean and Latin America. At a time when travelers are seeking more authentic connections and emotional experiences, the campaign gets to the heart of what sets the Dominican Republic apart – its people, culture and joy.Advertisement A Vibrant Showcase of Culture and HospitalityHeld in the heart of Miami Beach — a gateway city for Latin America and the Caribbean — the launch brought together a powerful assembly of more than 200 travel agents, airline executives, and tour operators. It also welcomed notable personalities from various sectors including television, sports, and media. The evening served as both a celebration and strategic initiative to deepen global engagement with the Dominican Republic’s thriving tourism landscape.Guests were treated to a preview of the “Dominicana te Sonríe” campaign, which fuses powerful visuals, emotive storytelling, and a strong cultural identity. From white-sand beaches and lush mountain escapes to vibrant music scenes and delectable cuisine, the campaign paints a vivid picture of a nation that invites every traveler with a smile.Beyond a Destination – A Feeling of Belonging“Dominicana te Sonríe” is built around an emotional narrative that prioritizes connection, authenticity, and the feeling of being welcomed. At its core, the campaign seeks to move beyond the traditional concept of a travel destination and offer an experience that linger …
