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One of the fastest-growing segments of the business market faces a technology paradox. They’ve outgrown small business tools but sometimes remain too small for many types of traditional enterprise solutions.
That’s the domain of the mid-market, which Intuit defines as companies that generate anywhere from $2.5 million to $100 million in annual revenue. Mid-market organizations tend to operate differently from both small businesses and large enterprises. Small businesses might run on seven applications. Mid-market companies typically juggle 25 or more disconnected software tools as they scale. Unlike enterprises with dedicated IT teams and consolidated platforms, mid-market organizations often lack resources for complex system integration projects.
This creates a unique AI deployment challenge. How do you deliver intelligent automation across fragmented, multi-entity business structures without requiring expensive platform consolidation? It’s a challenge that Intuit, the company behind popular small business services including QuickBooks, Credit Karma, Turbotax and Mailchimp, is aiming to solve.
In June, Intuit announced the debut of a series of AI agents designed to help small businesses get paid faster and operate more efficiently. An expanded set of AI agents is now being introduced to the Intuit Enterprise Suite, which is designed to help meet the needs of mid-market organizations.
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The enterprise suite introduces four key AI agents – finance, payments, accounting and project management – each designed to streamline specific business processes. The finance agent, for instance, can generate monthly performance summaries, potentially saving finance teams up to 17-20 hours per month.
The deployment provides a case study in addressing the needs of the mid-market segment. It reveals why mid-market AI requires fundamentally different technical approaches than those for either small businesses or enterprise solutions.
“These agents are really about AI combined with human intelligence,” Ashley Still, executive vice president and general manager, mid-market a …