Home » Malaysia Travel News » Malaysia Set To Shine On The Global Tourism Stage As Melaka Hosts World Tourism Day 2025, Cementing Its Position As A Leading Cultural And Heritage Destination Sunday, July 6, 2025Malaysia’s decision to host World Tourism Day 2025 in Melaka is a bold and strategic move that underscores the country’s ambition to strengthen its position as a global leader in tourism. The event, set for September 2025, will coincide with the World Tourism Conference, further enhancing Melaka’s reputation as a key cultural and heritage destination. This landmark announcement highlights Malaysia’s growing prominence in the global tourism arena, with Melaka’s historical significance and vibrant tourism sector poised to drive the country’s tourism growth, especially with the launch of the Visit Malaysia 2026 campaign.In a groundbreaking move, Malaysia has announced that it will host World Tourism Day 2025 in the historic city of Melaka, a decision that marks the country’s bold vision to assert itself as a global leader in the tourism industry. Deputy Prime Minister Datuk Seri Dr. Ahmad Zahid Hamidi has positioned this prestigious event as a key milestone in Malaysia’s tourism strategy, with the event set to take place in September 2025 alongside the World Tourism Conference. The occasion will not only elevate Melaka’s status as a vital cultural and heritage hub but also further reinforce Malaysia’s global tourism profile.Advertisement The announcement was made during the pre-launch ceremony in Banda Hilir, which coincided with the 17th anniversary of Melaka’s designation as a UNESCO World Heritage City. This occasion marks a significant celebration of the city’s rich cultural heritage and serves as a powerful testament to Malaysia’s commitment to showcasing its diversity and historical value on the global stage.Melaka, having undergone tremendous growth in recent years, has emerged as a top tourist destination in Malaysia. During the Visit Melaka Year 2024 campaign, the city attracted a staggering 15 million visitors in 2023, driving a remarkable RM12.68 billion in tourism revenue and showcasing its growing appeal as a must-visit destination. This incredible success underscores the importance of Melaka’s tourism sector, which is now poised for even greater growth. With the launch of the Visit Malaysia 2026 campaign on the horizon, Malaysia is positioning tourism as a key driver of economic growth, sustainability, and inclusivity.Tourism development stands at the heart of Malaysia’s economic vision, with Ahmad Zahid underscoring the vital importance of drawing a diverse spectrum of international visitors to drive long-term prosperity and enhance the nation’s global standing. Recent discussions in London with trade leaders and airline executives aim to boost UK tourist arrivals from 390,000 to 500,000. British travelers alone contributed more than RM2.5 b …
