In April 2025, a new company called Slate Auto came out of stealth and shocked the car industry. Not only was this startup focused on making an ultra-cheap, customizable electric pickup truck with funding from Jeff Bezos, but it had also been operating in secret for three years in Troy, Michigan — the backyard of major automakers like Ford and General Motors.
TechCrunch was first to the story, reporting in early April about the company’s existence, its involvement with the Amazon founder, and its curious and unique business model. The weeks between our report and Slate’s official coming out party in late April provided a whirlwind of news, with prototypes of the startup’s truck popping up around California.
Slate is an aberration in the U.S. EV sector, where bankruptcies, failed product launches, and pivots have become commonplace. And while its current backers, executive lineup, first product, and business model provide a compelling path forward, the road is still riddled with potential hurdles as it pushes toward production in late 2026.
Here’s a timeline that charts out everything you need to know about Slate Auto, from its origin story and backers to its product, business model, and production plans.
Inside the EV startup secretly backed by Jeff Bezos
April 8 – After a year-long investigation, TechCrunch published a story revealing that a secretive EV startup called Slate Auto had been operating for three years with the financial backing of Jeff Bezos and LA Dodgers owner Mark Walter.
Unlike other EV startups, Slate had been working on developing an extremely low-cost electric pickup truck that would start at around $25,000. This truck would be deeply customizable, leveraging the experience of many former employees from Harley-Davidson and Chrysler, two companies that have extensive accessories and aftermarket parts businesses.
Slate Auto’s pickup truck spotted in the wild
April 10 – One day later, a photo of a nondescript electric truck started circulating on the r/whatisthiscar subreddit, with Redditors speculating it could be Slate’s mystery EV.
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July 15
TechCrunch was able to confirm the photo was, in fact, of a prototyp …