Home » America Travel News » SoHo, NYC Leads Tourism Revival with ‘Get Lost’ Launch and The Travel Agency Debut- Latest Updates For The Travelers Sunday, July 20, 2025This summer, the streets of SoHo in New York City are filled with even more creative vibes than they usually are. On July 22, 2025, with the grand opening of its SoHo flagship at 598 Broadway, Get lost— The Travel Agency launched it’s inaugural incarnation of a campaign to reintroduce locals and tourists alike to the depth of New York’s neighborhoods. Part map, part zine, and part experiential compass, Get Lost isn’t just a promotional gimmick; it’s a cultural call-to-action to dive head-first into the soul of the city.Although the event begins in SoHo, it’s been taking place as a multi-day series at different iconic areas, including Union Square (USQ), Downtown Brooklyn (DTBK), and Fifth Avenue. Those festivities are decidedly community-minded, too, from charm-building booths and mocktail stations to DJ beats and sweet deals from favorite local companies. They pave the way for something more profound: a rethinking of what tourism means in an age of the post-pandemic.Advertisement Rethinking Tourism Through Local ConnectionA lot has been changing about tourism in New York in recent years. From busy Manhattan streets to emerging pockets of magic in Brooklyn and Queens, travellers are no longer satisfied with sightseeing; they want to know about the stories and textures of a place, those connections we all find there. Strategies such as Get Lost are an illustration of that shift. Instead of attracting visitors to oversaturated areas, it spreads the wealth, pushing them into cultural corridors packed with authenticity and flavor.As creative an area of town as it is, SoHo and its historic buildings and global brand boutiques is just the place for this type of tourism renaissance. But SoHo itself isn’t the only one that benefits. By taking the Get Lost campaign to locales like USQ and DTBK, organizers are also redistributing foot traffic and economic stimulation. It is so important because so many neighborhoods outside of core tourist areas are often ignored on traditional travel schedules, yet there are wonderful places to see.Small Business and Local Culture SupportAt the core of the effort is one clear mission: empowering the local economy of New York. As small businesses continue to bounce back from the economic upheaval of the pandemic, campaigns like Get Lost can deliver highly focused exposure. With artisans, boutique stores, local photographers and up-and-coming DJs, the parties offer a platform for hyperlocal commerce to take hold.This campaign opts for intimacy, not mass appeal, unlike traditional marketing. The menu of curated guest experiences — from charm- …
