Taiwan Tourism Unleashes Powerful DOOH Campaign In Mumbai To Solidify Taiwan’s Position As The Ultimate M.I.C.E Destination For Indian Corporates

by | Jul 3, 2025 | Travel

Home » TRAVEL NEWS » Taiwan Tourism Unleashes Powerful DOOH Campaign In Mumbai To Solidify Taiwan’s Position As The Ultimate M.I.C.E Destination For Indian Corporates Thursday, July 3, 2025The Taiwan Tourism Administration (TTA) is launching a focused four-week Digital Out-of-Home (DOOH) campaign in Mumbai’s prominent business centers. This campaign aims to position Taiwan as the top destination for both MICE (Meetings, Incentives, Conferences, and Exhibitions) and leisure travel, with a particular focus on engaging Indian corporate decision-makers. Building on a strong growth trajectory, Taiwan is intensifying its marketing efforts to connect with Indian travelers ahead of the peak travel season.Taiwan has seen a significant 20% growth in Indian visitors in the past year, a trend that TTA aims to continue by reaching new business and leisure segments. The campaign will run for four weeks and will be prominently displayed across business hubs such as Technopolis Knowledge Park, 349 Business Point, Platina Business Tower, and Trade Centre BKC. These locations have been strategically selected to ensure maximum visibility among business professionals and corporate decision-makers, key target audiences for Taiwan’s offerings.Advertisement This campaign comes after Taiwan’s successful return to the Indian market in January 2024. In just one year, Taiwan attracted over 38,000 Indian visitors, reflecting a growth of 20.81%. This growth rate far surpasses the broader trend of an 8.5% increase in outbound travel from India. With such a strong reception from Indian travelers, the campaign aims to further elevate Taiwan’s profile and attract even more corporate and leisure visitors from India.The TTA’s comprehensive campaign leverages innovative digital content that highlights Taiwan’s rich cultural heritage, business opportunities, and stunning tourist attractions. Through this dynamic DOOH strategy, the TTA aims to engage Indian business travelers, entrepreneurs, and professionals seeking new destinations for MICE activities, incentives, and corporate conferences. The campaign also emphasizes Taiwan’s potential as a leisure destination, offering both modern amenities and a rich cultural experience.Taiwan’s focus on India as a key source market for tourism has been reflected in its proactive engag …

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