Home » TOURISM NEWS » Vietnam Redefines the Future of Global Events Tourism with a Powerful Mix of Heritage, High-Tech Venues, and Authentic Experiences Attracting High-Value Travellers from the US, India, Australia, and Europe Saturday, July 12, 2025Vietnam is rapidly ascending as Asia’s leading destination for luxury events tourism, driven by a powerful combination of modern infrastructure, immersive cultural experiences, and rising demand for personalised, high-value travel. Cities like Danang, Hanoi, and Phu Quoc are transforming into global hubs for business-meets-leisure travel, offering international organisers state-of-the-art venues, exceptional service, and unforgettable experiences rooted in Vietnam’s rich heritage. With the industry expected to hit $10.8 billion by 2030, Vietnam’s ability to deliver seamless logistics, sustainable hospitality, and emotional engagement sets it apart as the region’s most dynamic and inspiring stage for billion-dollar events.Vietnam Accelerates as Asia’s Premier Destination for Luxury Events with Rising Demand for Culture, Connectivity, and CustomizationAdvertisement Vietnam is emerging as one of Asia’s most sought-after destinations for luxury events tourism, driven by the seamless blend of high-end hospitality, cultural authenticity, and rising demand for meaningful travel experiences. As the global events industry prepares for a post-pandemic resurgence, Vietnam is positioning itself at the intersection of business, leisure, and innovation.Forecasts from Mordor Intelligence reveal that Vietnam’s events industry could reach $7.8 billion by the end of 2025 and continue climbing toward $10.8 billion by 2030. This projected growth signals more than economic promise—it reflects Vietnam’s transformation into a destination that offers more than logistics, offering emotion, experience, and engagement.In cities like Danang, luxury events are setting the tone for high-value tourism. In 2024, Danang alone hosted around 200 industry delegations, attracting over 70,000 attendees—a 29 percent increase from the previous year. These travelers typically spend more, stay longer, and contribute directly to the region’s premium tourism revenues. While not as numerous as casual travelers, high-end event attendees drive disproportionate returns through premium bookings, extended stays, and brand exposure.Vietnam’s distinct edge stems from its rapidly advancing infrastructure combined with a deeply rooted cultural heritage that offers a dynamic and immersive setting for modern event tourism.Key cities like Hanoi, Ho Chi Minh City, and Danang offer a mix of cutting-edge venues and immersive experiences. The integration of local heritage, culinary identity, and sustainability into event programming sets Vietnam apart from mature markets like Thailand and Singapore.Danang continues to shine as a rising star in Asia’s MICE tourism ci …
