Kesha – yes, brush my teeth with a bottle of Jack Kesha – is now a startup founder. But if you think her journey from raunchy pop star to CEO is unexpected, then you haven’t been paying attention.
Kesha has always embraced contradictions. She exploded onto the pop scene in 2010 with irreverent ear candy like “Blah Blah Blah” and “TiK ToK,” stylizing her name with a dollar sign despite throwing shade at the egregious wealth of Hollywood. She didn’t let people dismiss her as a one-dimensional, glitter-clad party girl. As beleaguered high schoolers studied for exams amid Kesha’s rise to fame, they whispered in frustration about how the world’s most famous party girl got a near-perfect score on the SAT, but turned down a full-ride to Barnard College to sing about peeing in champagne bottles.
The biggest contradiction of Kesha’s story is that despite living the dream of a pop star on the surface, her years in the spotlight were nightmarish behind the scenes. Now, drawing from her own experience suffering at the hands of predatory record contracts, Kesha is building an app called Smash, which is a way for musicians to find one another, make music together, and establish clear, artist-friendly contracts among collaborators.
Smash aims to set itself apart by using a built-in system to generate contracts between artists. The terms of the contracts depend on what each artist decides — for example, a musician may decide to license a beat for set fee, or request a percentage of royalties over time. Smash would fund itself by taking a small cut of payments made through the app.
“One of the pieces of leverage, especially over younger music creators, is you need a way into the club,” Kesha’s brother and Smash co-founder Lagan Sebert …