Home » TRAVEL EVENT NEWS » Australia Darwin to Host 300 International Travel Agents for G’Day Australia 2026 to Showcase the Best of Australian Tourism Published on
August 21, 2025In October 2026, Darwin/Garramilla will host 300 travel agents from key international tourism markets around the world to experience firsthand what Australia has to offer as a holiday destination. These agents will explore Australia’s world-class food, unique cultural offerings, and natural attractions.The agents will travel to Darwin for Tourism Australia’s signature event, G’day Australia, where they will meet tourism operators from around the country before visiting other destinations as part of a familiarisation program supported by State and Territory Tourism Organisations.Advertisement Minister’s Support for the EventMinister for Trade and Tourism, Senator the Hon Don Farrell, said that G’day Australia brings the agents who are selling Australian holidays to our shores so they can experience firsthand how wonderful the natural attractions, food and drink, and cultural experiences truly are.Mr. Farrell stated, “The Aussie Specialist Program, combined with events like G’day Australia, gives us an edge over other destinations around the world. We know this event works, driving some $30m in spend, and we can’t wait to welcome 300 agents to Darwin next year.”Insights from Tourism AustraliaTourism Australia Executive General Manager, Global Markets & Business Events Australia, Robin Mack, explained that the agents participating in G’day Australia specialize in selling Australian holidays, but more than half of them have never visited the destination before.“At Tourism Australia, we prefer to show, not tell, what we have to offer as a holiday destination. It’s really important to bring travel agents here to see just how incredible Australia is,” Mr. Mack said.He added, “We know this event works, as 100% of the agents have walked away in the past saying they intend to sell more of Australia as a result of attending. This is critically important in an increasingly competitive global tourism world.”NT Minister’s Perspective on HostingNT Minister for Tourism and Hospitality, Marie-Clare Boothby, shared that hosting G’day Australia in Darwin is a prime opportunity to support local tourism operators by directly connecting them with international travel agents.“We’re proud that the Northern Territory will host G’day Australia next year for the first time ever, putting our destination front and centre on the global stage,” Ms. Boothby said.She continued, “This is another great example of how we’re curating a calendar of events to showcase the Territory during the shoulder season, helping to extend visitation beyond the traditional peak and build year-round economic strength for our tourism industry.”Highlighting the Northern TerritoryTourism NT CEO Suzana Bishop said the announcement forms an exciting part of the NT’s new strategy to increase international visitation during off-peak periods.“Tourism NT is delighted to see Darwin host this important event and looks forward to welcoming the 300 international travel agents next year and showing them our best-kept secrets,” Ms. Bishop said.She added, “G’day Australia will further highlight the Northern Territory as a must-visit destination, with agents to exp …
