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August 17, 2025Abuja became a giant theatre of cultural exchange in August 2025 as it hosted the China-Nigeria Culture and Tourism Festival. This colourful event served as a fresh vow between Nigeria and China to strengthen ties in culture, tourism, and the wider creative economy. Delegates from both countries underscored how culture can drive lasting growth, and the festival buzzed with new pledges of partnership in art, heritage, and tourism projects. Whether through dance, crafts, or culinary delights, visitors witnessed how culture can unite and propel nations forward.The Chinese Embassy in Nigeria teamed up with Nigeria’s Ministry of Art, Culture, Tourism, and the Creative Economy to throw an amazing event. They didn’t just want to entertain; they wanted to proudly show off the rich traditions and creative talents of both nations. Guests could explore a colourful mix of activities—soaring music, exciting dance, stunning fashion shows, impressive art displays, and mouthwatering traditional dishes from Nigeria and China.Advertisement Organisers and Key PartnersThe festival was organised through the joint efforts of the China Cultural Centre in Nigeria, the African Fashion Festival Vogue, and the Chinese Tourism Promoters Initiative. These organisations came together to provide a platform where culture could be celebrated and creative partnerships could be encouraged.The Ministry of Art, Culture, Tourism and the Creative Economy, which was established in 2023, has been given the task of using arts and culture as a driver for economic diversification in Nigeria. The festival fitted into this mission by promoting Nigerian fashion, music, and art alongside Chinese traditions.Strengthening Long-Standing RelationsFor over fifty years, Nigeria and China have shared ties in culture, trade, education, and technology. The 2025 festival was designed to add a new layer to this relationship by putting people at the center of cultural exchange. Through the displays of music, dance, food, and fashion, the traditions of each country were made more accessible to the other.This exchange was seen as a way to help both countries understand one another better. Nigeria’s creative industries were placed alongside Chinese artistry, showing how diverse traditions can be combined into new opportunities for growth.Culture and Tourism as Tools for DevelopmentCulture and tourism were described at the festival as tools that go beyond heritage and identity. They were presented as sectors capable of supporting economic growth, creating jobs, and encouraging social unity. The creative economy in Nigeria has already been recognised as one of the fastest-growing sectors, with fashion, film, and art generating income and jobs for young people.The festival highlighted how tourism sites, fashion shows, and cultural displays could attract both local and international investment. This approach reflects Nigeria’s official strategy to grow its creative economy and use culture as a pillar of development.Ancient Civilisations and …
