Home » EUROPE » Dublin Hosts Farmageddon: A Major Economic and Tourism Event with College Football at Aviva Stadium Published on
August 22, 2025This weekend, Dublin turns into a worldwide hotspot when the “Farmageddon” college football game kicks off, launching the U.S. college football season. Held at the iconic Aviva Stadium, the matchup features the powerhouse “Wildcats” of Kansas State University taking on the fierce “Cyclones” of Iowa State University. Get ready for a night of high-energy, hard-hitting football against the backdrop of Dublin’s buzzing atmosphere. Beyond the on-field excitement, the game is expected to deliver a big economic boost to the city, drawing fans, media, and vibes that stretch far beyond the final whistle.The Economic Impact of “Farmageddon” on DublinWhile the focus of the game will undoubtedly be on the intense athletic competition between two fiercely competitive teams, Dublin’s tourism officials are looking beyond the field. The anticipated impact of this event on the local economy is monumental, with estimates indicating that it will inject more than €100 million into the Irish economy in the short term. This economic boost will come from a variety of sources, including travel, hospitality, retail, and tourism spending, driven by the large influx of visitors from the United States.Advertisement According to independent assessments, the game’s value could reach up to €130 million when taking into account the broader impact of the event. This substantial figure is expected to have a far-reaching effect on Dublin’s tourism sector. Hotels, restaurants, and other local businesses will see increased demand as tens of thousands of football fans, players, and officials descend upon the city.A Significant Influx of Visitors from the United StatesOne of the most striking aspects of the event is the number of American visitors who have made their way to Dublin to witness the opening fixture of the U.S. college football season. It is estimated that around 22,000 fans have travelled across the Atlantic to support their teams in this landmark event. These visitors will not only be filling up stadium seats but will also be contributing to the local economy by spending on accommodations, food, transportation, and souvenirs.This influx of American football fans will bring a unique vibrancy to Dublin. From street festivals and local celebrations to the atmosphere inside the stadium, the city will undoubtedly experience a surge of energy and excitement. The American visitors are expected to stay for several days, providing a boost to Dublin’s …
