Home » Travel Events in Asia » JTB Corp Acquires Northstar Travel Group to Boost Travel Industry in Asia-Pacific: A Detailed Look into the Partnership Published on
August 29, 2025In a significant move to enhance its global reach, JTB Corp, a major player in Japan’s travel industry, has finalized an agreement to acquire Northstar Travel Group, a leading B2B events, media, and information services company. This acquisition marks an exciting phase in JTB’s expansion plans, particularly in the Asia-Pacific region, where Northstar operates prominent travel platforms.Northstar will remain an independent subsidiary under JTB’s ownership, continuing its operations under its current management, including CEO Jason Young. This strategic acquisition is set to boost JTB’s presence in key travel markets while preserving Northstar’s neutrality in the market.Advertisement JTB Corp’s Vision for Global ExpansionWith this acquisition, JTB Corp aims to strengthen its position in the global travel industry. The integration of Northstar into JTB’s network will help accelerate geographic expansion and broaden its reach, particularly in the Asia-Pacific region.Northstar’s extensive portfolio of B2B travel events, media outlets, and market intelligence services will be instrumental in JTB’s growth strategy. The acquisition also aligns with JTB’s commitment to investing in travel-related events and information services, a move that aims to cater to the evolving needs of the global travel industry.What Northstar Brings to JTB CorpNorthstar Travel Group, renowned for its flagship brands such as Travel Weekly Asia, M&C Asia, CruiseWorld Asia, and The Meetings Show Asia Pacific, serves a vast network of travel buyers and suppliers. These platforms connect over a million professional travel buyers with 1,500 suppliers, offering vital market intelligence and networking opportunities.Some of Northstar’s other influential brands include:Advertisement Travel WeeklyTravelAge WestBusiness Travel NewsThe Americas Lodging Investment SummitPhocuswrightThese resources and events offer essential services to the travel industry, including insights, market trends, and business opportunities.The Future of Northstar and JTB’s PartnershipWhile Northstar will operate as an independent entity, the acquisition will create a powerful synergy between JTB’s global travel services and Northstar’s B2B expertise. JTB plans to leverage Northstar’s established platform to provide enhanced customer experiences and innovate within the travel industry.This acquisition is expected to foster growth opportunities in emerging markets, particularly as travel in Asia-Pacific continues to rebound and expand. JTB’s strategic investment in market intelligence, events, and other key business areas of the travel sector will further bolster its position in the highly competitive travel market.The Strategic Role of Asia-Pacific in Global TravelThe Asia-Pa …
