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August 22, 2025Malaysia has taken a significant leap forward in its sustainable travel efforts with the recent partnership between the Kuala Lumpur Convention Centre Business Events Alliance (KLCCBEA) and Urbanice Malaysia, formalised at the ASEAN Sustainable Urbanisation Forum (ASUF) 2025. Through this partnership, Malaysia’s ambition to spearhead sustainable tourism takes a practical step forward, further embedding environmental responsibility into its travel vision. Leveraging KLCCBEA’s prowess in promoting travel experiences and marrying it to Urbanice’s sustainable city planning, we craft a roadmap where tourism fuels economic vitality while authentically safeguarding Malaysian multicultural heritage and natural resources. Together, we ensure that every marketed itinerary resonates with national and international sustainability benchmarks, inspiring every visitor to join milos-wast-w in caring for the destinations they admire.Kuala Lumpur Strengthens Position as Sustainable Tourism Hub with New PartnershipAdvertisement Kuala Lumpur has taken a significant step towards enhancing its reputation as a sustainable tourism destination. The Kuala Lumpur Convention Centre Business Events Alliance (KLCCBEA) and Urbanice Malaysia have entered into a groundbreaking partnership aimed at furthering the city’s commitment to sustainable tourism practices. This collaboration was formalised at the ASEAN Sustainable Urbanisation Forum (ASUF) 2025, held at the Kuala Lumpur Convention Centre.A Strategic Collaboration for Sustainable GrowthThe partnership between KLCCBEA and Urbanice Malaysia combines KLCCBEA’s expertise in destination marketing with Urbanice’s knowledge of sustainable urban development strategies. Together, these two organisations aim to drive the growth of tourism that not only benefits local communities but also preserves the city’s cultural heritage and aligns with global sustainability goals. The overarching objective is to ensure that Kuala Lumpur’s tourism development progresses in harmony with the United Nations Sustainable Development Goals (SDGs).Through this partnership, KLCCBEA and Urbanice Malaysia seek to create a model of sustainable tourism that focuses on long-term growth while minimizing the environmental footprint and enhancing the social fabric of the city. By leveraging their combined strengths, they intend to promote Kuala Lumpur as a leader in responsible tourism, where the well-being of local communities and the protection of cultural landmarks are central to every development effort.Key Highlights of the Coll …
