Home » MEXICO TRAVEL NEWS » Mexican Caribbean Tourism Board Sets New Luxury Travel Standards With Premium Offerings And Enhanced Accessibility At GTM Luxury Event Published on
August 19, 2025The Mexican Caribbean Tourism Board made a prominent mark at the inaugural GTM Luxury event, held from July 28-30, 2025, at the JW Marriott Phoenix Desert Ridge Resort & Spa in Phoenix, Arizona. Organized by Northstar Travel Group, this exclusive, invitation-only event brought together the most influential luxury travel advisors from North America and global suppliers. The event aimed to elevate industry standards by fostering high-level engagement, with participation limited to advisors who had achieved at least US$1 million in individual sales for 2024 and a history of booking premium experiences with an average daily spend of US$1,000 or more.One of the event’s standout moments was the unveiling of the “Luxury Experience by Mexican Caribbean” campaign, presented by the Mexican Caribbean Tourism Board. This campaign is designed to transform the way travelers engage with the region, highlighting a blend of natural beauty, cultural richness, and tailored service. The campaign shines a spotlight on the region’s 12 interconnected destinations, which include tranquil Holbox, the ecological marvels of Sian Ka’an, and the world-renowned destinations of Cancun, Playa del Carmen, and Tulum. These locales are not just portrayed as luxury escapes, but as deeply immersive experiences that captivate all the senses.Advertisement The campaign seeks to redefine the essence of luxury by focusing on three central pillars: time, wellness, and connection. It presents the Mexican Caribbean as a destination where luxury is not merely about opulence, but about offering transformative experiences that guests can truly feel. A carefully curated collection of premium experiences is showcased, from Michelin-star dining and world-class spas to private yacht and helicopter transfers, exclusive resorts, and immersive cultural encounters. This approach is perfectly aligned with the desires of today’s sophisticated travelers, blending indulgence with authenticity.A pivotal moment during the event was a breakfast session attended by more than 120 advisors and suppliers, during which the Mexican Caribbean’s evolving accessibility was highlighted. New infrastructure developments, such as the opening …
