Home » Malaysia Travel News » PATA Travel Mart 2026 To Take Place In Malaysia, Highlighting The Region’s Sustainable Tourism Vision Published on
August 22, 2025Malaysia has been chosen to host the 2026 PATA Travel Mart, marking a significant milestone in the country’s efforts to strengthen its global position in tourism. The Asia-Pacific region’s premier business-to-business meeting returns to the spotlight two years from now, drawing attention to the Borneo Convention Centre Kuching, the site for the August 2026 congress. Malaysia secured the honour, reiterating its expanded role, already acknowledged, in fostering eco-responsible tourism, and reinforcing its vision to become an authoritative hub in the regional travel sphere. Anticipated outcomes include a fresh infusion of visitors and business to the trade, alongside a public affirmation of the nation’s long-term resolve toward resilient destinations and responsible, sustainable practices that fewer markets can so confidently promise.Sarawak, Malaysia to Host the Prestigious 2026 PATA Travel Mart: A New Milestone for Sustainable Tourism in Asia-PacificAdvertisement The Pacific Asia Travel Association (PATA) has officially confirmed that Sarawak, Malaysia, will be the host destination for the 2026 edition of its renowned PATA Travel Mart (PTM), a premier business-to-business (B2B) event in the Asia-Pacific region. This marks another significant milestone for Sarawak, as it continues to strengthen its position as a global hub for tourism and sustainable development.Scheduled to take place from August 18 to August 20, 2026, the event will be held at the Borneo Convention Centre Kuching (BCCK), one of the most prominent venues in the region. The event will be supported by Sarawak’s Ministry of Tourism, Creative Industry, and Performing Arts and hosted by the Sarawak Tourism Board (STB), with Business Events Sarawak lending its expertise as a supporting partner. The 2026 PATA Travel Mart is set to showcase the region’s rich cultural heritage, unique destinations, and thriving tourism sector, with an emphasis on sustainability and resilience.A Longstanding Partnership with PATASarawak’s partnership with PATA dates back to 1981, and since then, the Sarawak Tourism Board (STB) has been a dedicated member, contributing to the association’s mission of promoting sustainable tourism practices. Over the years, Sarawak has played an active role in advancing PATA’s initiatives, particularly in fostering destination resilience. This collaboration continues to gain momentum with the recent implementation of the Tourism Destination Resilience (TDR) capacity-building programme, launched in 2024. The programme aims t …
