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August 24, 2025The Malaysia International Travel Mart (MITM) 2025, held at the Sabah International Convention Centre (SICC) in Kota Kinabalu, provided a remarkable boost to Sabah’s tourism sector. Highlighting Sabah as a top Southeast Asian travel destination, this esteemed three-day travel fair took place from August 22 to 24 and brought together important players from the domestic and international tourism sectors. The occasion served as a showcase for the state’s rich cultural legacy, eco-friendly tourism programmes, and stunning natural scenery.One of the most important venues for tourism stakeholders to connect, share ideas, create alliances, and advertise their destinations is the Malaysia International Travel Mart. By putting Sabah on the map as a must-visit location for tourists from all over the world in 2025, MITM further cemented its standing as a centre for international tourism cooperation.Advertisement Sabah’s Tourism Potential: Nature, Culture, and HeritageSabah is an undiscovered gem that attracts nature enthusiasts, adventure seekers, and cultural explorers alike. The state’s tourism offerings are a blend of pristine beaches, lush rainforests, magnificent mountains, and vibrant cultural traditions. Visitors are drawn to the famous Mount Kinabalu, the highest peak in Southeast Asia, as well as the world’s oldest tropical rainforests in Danum Valley. Sabah is also known for its extraordinary marine biodiversity, especially around the islands of Sipadan and the Tunku Abdul Rahman Marine Park.The unique blend of natural wonders and indigenous cultural experiences is what makes Sabah stand out as a tourism destination. Its cultural diversity, with over 30 ethnic groups, provides travellers with a chance to explore local traditions, arts, music, and cuisine that are distinctive to this part of Borneo.The event showcased a clear vision for Sabah’s tourism future, focusing on sustainable growth and environmental conservation while welcoming international visitors to experience its breathtaking landscapes and cultural offerings.The Role of MITM in Promoting Sabah’s TourismThe Malaysia International Travel Mart serves as a vital platform for highlighting Sabah’s tourism potential to an international audience. The event’s role goes beyond being just a travel fair—it is a space for creating meaningful connections, promoting new tourism experiences, and forging key partnerships between regional and international players. MITM 2025 attracted prominent tourism boards, industry leaders, travel agencies, and international airlines, facilitating vital exchanges of knowledge and experience.The event played a crucial part in raising global awareness about Sabah’s incredible offerings and positioning it as a prem …
