Home » Japan Travel News » Sarawak’s Serumpun Embarks on Its First International Journey Delivering a Groundbreaking Cultural Gastronomy Showcase at Malaysia Pavilion in Japan Published on
August 12, 2025Sarawak’s Serumpun has made a remarkable leap onto the international stage, captivating audiences with a groundbreaking cultural and gastronomic showcase at the Malaysia Pavilion in Japan. This milestone marks Serumpun’s first global journey, highlighting Sarawak’s rich Indigenous heritage and innovative cuisine. By blending traditional stories with contemporary flavors, the event not only celebrates Sarawak’s unique identity but also strengthens cultural ties and promotes Malaysia’s vibrant diversity to a global audience.After its celebrated debut in Kuala Lumpur, Serumpun Sarawak embarked on its first international journey with a captivating four-day cultural and culinary exhibition at Seaside Studio CASO in Japan. From August 5th to 8th, 2025, as part of Sarawak Week at the Malaysia Pavilion, the event transformed the urban space into a vibrant rainforest experience, showcasing Indigenous narratives, innovative cuisine, and artistic collaboration.Advertisement Organized by the Ministry of Tourism, Creative Industry and Performing Arts Sarawak (MTCP Sarawak) alongside the Sarawak Tourism Board (STB), this marked the inaugural overseas edition of the Serumpun Sarawak initiative—a unique cultural gastronomy project that fuses traditional knowledge with contemporary storytelling and sensory creativity.Distinguished guests included Sarawak’s Deputy Premier YB Datuk Amar Haji Awang Tengah Ali Hasan, Minister for Tourism, Creative Industry and Performing Arts YB Dato Sri Haji Abdul Karim Rahman Hamzah, State Financial Secretary Dato Sri Dr. Wan Lizozman bin Wan Omar, among other notable officials.“Serumpun Sarawak represents more than a cultural showcase — it is an affirmation of who we are as Sarawakians. By bringing our stories, our flavours, and our Indigenous wisdom to Japan, we are building bridges of understanding and appreciation that go beyond tourism. This is how we share Sarawak with the world: through genuine connections that celebrate diversity while deepening respect for our shared humanity,” said YB Dato Sri Haji Abdul Karim Rahman Hamzah, Minister for Tourism, Creative Industry and Performing Arts Sarawak.Central to the event was a meticulously crafted seven-course tasting menu designed by Chef James Won, with ea …
