Home » Middle East » Shamsa Entertainment City: A Family-Friendly Attraction in Sharjah’s Summer Promotions 2025 Published on
August 15, 2025Sharjah, famous for its deep cultural roots and lively tourism, just took another step to welcome families with the opening of Shamsa Entertainment City. Part of the 2025 Sharjah Summer Promotions, the event offered arriving travellers a friendly and unforgettable preview of what the emirate has to share. Located right in Sharjah International Airport, the programme welcomed visitors to discover the exciting rides, shows, and attractions waiting at Shamsa Entertainment City. By putting families first, the event aimed to build visitors’ excitement and strengthen Sharjah’s image as a top summer spot for shopping, fun, and lasting memories.Shamsa Entertainment City: A New Family Hub in SharjahThe Shamsa Entertainment City is quickly becoming one of the most anticipated attractions in Sharjah. Set at Expo Centre Sharjah, it offers a wide range of entertainment experiences for all ages. The venue, which will remain open until the end of August, provides something for everyone in the family, from games and activities to retail promotions and exclusive discounts. The strategic timing of the event, coinciding with the summer months, ensures that visitors can enjoy the excitement of Sharjah’s festivals while shopping for amazing deals.Advertisement Shamsa: The Mascot of Family FunOne of the standout features of the promotional event was the presence of Shamsa, the mascot of Sharjah Summer Promotions. Representing the joyful spirit of the emirate, Shamsa was seen interacting with families and children at the airport. This initiative sought to create an immediate bond with visitors, welcoming them to Sharjah with cheerful energy. Visitors were greeted with gifts, discount vouchers, and complimentary entry tickets to the Shamsa Entertainment City, which was a gesture to further enhance the visitor experience and encourage exploration of Sharjah’s summer events.A Warm Welcome at Sharjah International AirportThe decision to host the promotional event at Sharjah International Airport was a carefully considered move. Given that the airport is a primary point of entry for international travellers, it provided an ideal venue to connect with incoming visitors. This strategic location helped spread awareness of the newly launched Shamsa Entertainment City while also creating a positive first impression. It was not only about promoting a new attraction but also about delivering a heartfelt message of hospitality to all those arriving in the emirate. The welcoming atmosphere at the airport, with Shamsa’s engaging presence, made for a memorable start to any vi …
