Check out the companies making headlines in midday trading: Trade Desk — Shares cratered 37% after a slew of Wall Street firms including Bank of America and MoffettNathanson downgraded the stock . While Trade Desk’s earnings were surprisingly strong, CEO Jeff Green warned revenue growth could slow in the third quarter. During the earnings call, he said “some of the world’s largest brands are absolutely facing pressure” from tariffs and inflation. Gen Digital — Strong demand for its cybersecurity tools boosted shares of Gen Digital by more than 9% on Friday. The company raised its annual revenue and profit forecast after posting fiscal first-quarter results that topped expectations. Natera — The genetic testing provider surged around 11% after second-quarter revenue topped the highest Wall Street estimate, according to FactSet. Natera raised its full-year gross margin and revenue forecasts to levels surpassing both prior guidance as well as consensus analyst estimates. Goodyear Tire & Rubber — The Ohio-based manufacturer tumbled about 18% after losing an adjusted 17 cents per share in the second quarter against a Wall Street consensus estimate of a profit of 2 cents, according to numbers compiled by FactSet. Goodyear said inflation, tariffs and other costs are set to grow by about $180 million in the third quarter, with a $350 million annualized rate of increase in finished goods and raw …
