Tinder is still struggling to generate revenue from its users, as it reported a 7% dip in paying users while its parent company, Match Group, saw a 5% dip in Q2 2025 across all dating apps, including Tinder, Hinge, Match.com, and others.
To boost engagement and push more people to pay for its product, the company has undertaken multiple new initiatives. During Match’s second-quarter earnings call, Match Group CEO Spencer Raskoff said that Tinder will debut a new feature called “modes,” which will allow users to switch between different dating goals to explore new connections in real-time. This is similar to a previous option where Tinder allowed users to put their relationship goals directly on their profiles.
Tinder will also explore a broader redesign and other new features, including those aimed at college students, to drive more usage among Gen Z.
Another new feature allows users to like specific parts of a profile, nudging people to start conversations based on those likes, similar to Match’s dating app Hinge.
The changes arrive amid a mixed quarter for the dating app giant, which reported flat year-over-year revenue of $864 million and earnings that declined from $133.3 million year-over-year to $122.5 million in Q2. However, the company provided a better-than-expected Q3 outlook with revenue reaching $910-920 million, which boosted its stock post-earnings.
Match also announced it would invest $50 million in product development, as the dating app maker aims to connect with younger Gen Z users and use AI to improve its products.
“We’ll take the first steps towards a new UI refresh in Q3 with a cleaner, faster, and more modern look across the entire app,” Raskoff said. “We’re on track to test version one of a redesigned ‘see who likes you’ tab this fall with the goal of helping users connect with people they’re more likely to be interested in, as well as to drive more revenue,” he added.
In the case of the latter, Tinder continues to experime …