As global plastic treaty talks end in failure, with no agreement, all is not lost in the global momentum to cut plastic pollution. United States lawmakers recently introduced the Microplastics Safety Act, for example, mandating the Department of Health and Human Services to study microplastics exposure and health impacts. The bill reflects growing concern in Congress about the plastics health crisis and the broad bipartisan support to address it.However, given that plastic production, use, and hence exposure, continue to increase every year, we should not wait idly for the US report’s findings or more failed global plastic treaty talks. There is enough evidence to take action now. Below, we highlight three areas that can help reduce everyone’s exposure to microplastics: culture, business and policy.In culture, there are many default behaviours that we can rethink and re-norm. What if we saw more people bringing their own metal or wooden cutlery to the next barbecue, more shoppers bringing home whole fruit instead of plastic-wrapped pre-cut, and more kids and employees bringing their own refillable water bottles and coffee mugs to school and work? The more we see it normalised, the more we’ll do it. That’s how social norming works.And having Hollywood in on this would certainly …
