Home » Japan Travel News » Vietnam’s Hanoi Sets A New Benchmark For Global Tourism At Expo 2025 In Japan, Showcasing Its Perfect Blend Of Peace, Culture, And Vibrancy Published on
August 17, 2025Hanoi’s participation in Expo 2025 in Japan serves as a strategic move to elevate the city’s global tourism profile. By showcasing its unique blend of peace, culture, and modernity, Hanoi aims to attract a diverse range of international visitors, particularly from Japan, which has become one of Vietnam’s key tourism partners. The event offers Hanoi a platform to highlight its rich heritage, dynamic attractions, and commitment to providing high-quality, welcoming experiences, fostering deeper cultural ties between the two countries.The Vietnam Exhibition House, in collaboration with the Hanoi Department of Tourism, launched the ‘Hanoi Tourism Days’ event at Expo 2025 in Osaka, Japan, on Saturday. The program, under the theme “Hanoi: A Safe – Friendly – High-Quality – Attractive Destination,” aimed to highlight the city’s appeal as a vibrant, welcoming, and culturally rich destination. The event marks an important milestone in Hanoi’s efforts to expand its global tourism footprint and promote its unique offerings to a wider international audience.Advertisement The Hanoi Department of Tourism reported that in 2024, approximately 270,000 Japanese visitors traveled to the Vietnamese capital. This number underscores the growing interest among Japanese tourists in Hanoi, who come from a variety of demographics including students, business travelers, middle-aged and elderly vacationers, and those attending MICE (meetings, incentives, conferences, and exhibitions) events. The diverse range of visitors indicates Hanoi’s broad appeal, catering to multiple sectors of tourism with its rich cultural heritage, historical significance, and modern attractions.Hanoi has long had a strong relationship with Japan, particularly with Osaka, one of its key partners. Over the years, the two cities have fostered substantial cooperation, not only in tourism but also in business, education, and cultural exchanges. The ongoing partnership between Hanoi and Osaka serves as a foundation for future collaborative efforts, with the ‘Hanoi Tourism Days’ event at Expo Osaka 2025 offering a significant opportunity to further deepen these ties. Through this platform, Hanoi aims to present itself as both a city of peace and a creative hub that welcomes international visitors with open arms.The Hanoi Tourism Days event was also seen as a chance to bolster tourism cooperation between Hanoi and Osa …
