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September 20, 2025The 21st Akwaaba African Travel Market ran from September 14 to 16, 2025, right at Eko Hotels & Suites, Lagos, Nigeria. This top event highlighted just how fast African travel and tourism is moving these days. Big names like Lagos State, Air Peace, The Gambia, Wakanow, and Interswitch were all there, and the buzz showed how Africa is stepping up on the global tourism stage. Visitors found great chances to network, seal deals, and share cultural riches.A Hub for African TourismAs West Africa’s leading international travel exhibition, Akwaaba has consistently attracted stakeholders from across the continent and beyond. The 2025 edition featured over 3,000 delegates, including representatives from tourism boards, airlines, hotels, travel agencies, and logistics companies. The event highlighted the growing importance of intra-African travel and the potential for increased connectivity and collaboration within the region.Advertisement Key Partnerships and HighlightsLagos State’s involvement reaffirmed its commitment to promoting tourism and hospitality as central pillars of its economic development. The state’s support for Akwaaba aligns with its broader strategy to enhance its position as a leading tourist destination in Africa.Air Peace, Nigeria’s largest airline, played a pivotal role in facilitating regional connectivity. With an extensive network across West Africa, Air Peace’s participation underscored the airline’s dedication to enhancing travel options for African tourists and fostering economic ties between nations.The Gambia’s presence at Akwaaba highlighted its appeal as a tourist destination, offering unique cultural and natural attractions. By engaging with industry professionals and showcasing its offerings, The Gambia aimed to attract more visitors and strengthen its position in the competitive African tourism market.Wakanow, a prominent Nigerian travel agency, showcased its innovative travel solutions, emphasizing the role of technology in simplifying travel planning and booking processes. Interswitch, a leading digital payments company, highlighted the importance of secure and efficient payment systems in the travel industry, facilitating smoother transactions for both businesses and travelers.Advertisement Youth and Innovation at the ForefrontA notable trend at Akwaaba 2025 was the significant participation of young professionals in the tourism sector. Many exhibitors and attendees were emerging entrepreneurs and innovators, reflecting the industry’s evolving landscape. Thei …
