Published on
September 19, 2025Azerbaijan has taken another confident step in strengthening its position within the global luxury travel industry by actively participating in the Luxury Travel Mart (LTM), held in Astana on September 17 and Almaty on September 19. These events provided a prominent platform to highlight the country’s diverse tourism portfolio, with particular emphasis on health and wellness retreats, world-class ski resorts, immersive cultural journeys, and the expanding business events sector.The presentations and B2B engagements were attended by more than 30 major tour operators and travel agencies from across the Central Asian region. This networking opportunity was designed to foster new collaborations, promote destination awareness, and secure Azerbaijan’s role as a competitive player in the luxury tourism market of Kazakhstan, Uzbekistan, and beyond.Advertisement Growing Central Asian MarketThe Central Asian outbound travel sector has experienced remarkable growth in recent years, a trend that is clearly reflected in Azerbaijan’s visitor statistics. Between January and August 2025, the country recorded 69,332 arrivals from Kazakhstan and 37,718 from Uzbekistan. These figures represent a year-on-year increase of 19 percent and 28 percent, respectively.This surge is closely tied to improved air connectivity. Azerbaijan’s capital, Baku, is now directly connected to key cities such as Astana, Almaty, and Tashkent. These routes are served by multiple airlines, enabling smoother travel experiences and encouraging greater visitor flow into the country.AdvertisementStrategic Promotion of Luxury TourismAt the Luxury Travel Mart, Azerbaijan’s tourism offerings were positioned to appeal to the preferences of high-value travelers. Health and wellness facilities, including modern spas and wellness resorts, were promoted as a growing attraction for those seeking rejuvenation and holistic care. Azerbaijan’s ski resorts, known for their advanced infrastructure and scenic landscapes, were showcased as a winter luxury destination, particularly appealing to affluent tourists in Central Asia who are increasingly interested in winter sports.Equally highlighted were Azerbaijan’s rich cult …
