Home » Kazakhstan Travel News » Backstreet Boys to Perform in Astana: A Historic Concert Marking Kazakhstan’s Rise as a Global Cultural Hub Published on
September 18, 2025The renowned pop group Backstreet Boys will play their first-ever show in Kazakhstan on September 21, 2025, at Astana Arena. The performance, which is a part of their current world tour, is expected to be a landmark occasion for Kazakhstan and the international music industry. Long-time group fans will enjoy this performance, but it also signifies a larger movement to acknowledge Kazakhstan as a developing cultural and tourism destination.More than 12,000 people from more than 45 countries are expected to attend the concert. Fans are anticipated to travel to Astana from Germany, Poland, France, Turkey, Finland, Lithuania, Estonia, Czechia, Serbia, Greece, Azerbaijan, Russia, Uzbekistan, and a number of other countries, demonstrating Kazakhstan’s expanding role in international cultural tourism. The city is already a major location for international business and diplomatic gatherings, so adding a well-known music event like the Backstreet Boys concert enhances its reputation internationally.Advertisement Astana Arena: The Perfect Venue for International EventsAstana Arena, with its massive capacity and modern amenities, is the perfect setting for such a significant event. The venue has long been a centre for high-profile events in Kazakhstan, ranging from sports competitions to cultural performances. The arena, with a seating capacity of up to 30,000, provides ample space for large audiences while offering a world-class concert experience.Astana Arena’s strategic location in the capital city adds to its appeal, making it a convenient spot for both local and international visitors. It is an essential part of the infrastructure supporting Kazakhstan’s aim to become a leading destination for international events, ranging from sports tournaments to cultural festivals and concerts. The Backstreet Boys’ performance will be one of the biggest events at the venue in 2025, and it marks a key milestone in the country’s quest to attract top-tier entertainment to its shores.Economic Impact and Boost to Local TourismOne of the most significant aspects of hosting the Backstreet Boys’ concert is the potential economic impact it will have on Kazakhstan, particularly the capital city of Astana. Organisers are reported to have invested between $1 million and $3 million to bring the group to Kazakhstan. This large-scale event is expected to have a multiplier effect on the local economy, benefiting several sectors, including hospitality, retail, and transportation.The concert is expected to attract a significant number of international visitors, with over 12,000 fans expected to travel from various parts of the world. This influx of tourists will undoubtedly provide a much-needed boost to local businesses, from hotels and r …
