Home » TRAVEL EVENT NEWS » China’s Ningbo Showcased in Madrid with Light and Shadow Photography Exhibition: What You Need To Know Published on
September 30, 2025The ‘Ningbo in Light and Shadow‘ special exhibition was inaugurated on September 26, 2025, at the China Cultural Centre in Madrid. It was the first exhibition in Western Europe to showcase Ningbo, China. The exhibition celebrates the 50th anniversary of diplomatic relations between China and the European Union and the 20th anniversary of the Comprehensive Strategic Partnership between China and Spain, reflecting the growing cultural and tourism cooperation between the two countries.Organized by the Ningbo International Communication Center with support from the China Cultural Center in Madrid and the China National Tourism Office in Madrid, the exhibition presents Ningbo’s rich urban and cultural landscape through photography. VIPs from China, the UN World Tourism Organization, the Chinese Embassy in Spain, and other institutions attended the inauguration, reflecting the exhibition’s significance for international cultural exchange and tourism promotion.Advertisement Four Chapters Highlight Ningbo’s Culture and Urban DevelopmentThe exhibition is structured into four thematic chapters:Shared Beauty of China and Spain – showcasing the cultural and artistic bonds between the two countries.Happiness and Harmony – capturing aspects of daily life and community spirit in Ningbo.Urban and Rural Charm – highlighting Ningbo’s scenic landscapes and urban architecture.Dynamic Growth – illustrating Ningbo’s modern development and role as a major eastern port city.Each photograph is accompanied by bilingual captions in Chinese and Spanish, providing context for international visitors and promoting cross-cultural understanding. The exhibition emphasizes how cultural exchange and mutual learning enhance tourism, highlighting Ningbo’s history, development, and global engagement.AdvertisementA Global Journey and Tourism ImpactSince its debut in Cambodia in May 2024, the exhibition has toured 19 countries, including Bangladesh, the United States, Canada, and Benin, drawing nearly 460,000 visitors worldwide. Social media engagement from official accounts, such as the Office of the Prime Minister of Cambodia and the Chinese Embassy in Canada, has amplified the exhibition’s reach, showcasing Ningbo’s cultural and tourism appeal to a global audience.This international tour demonstrates how exhibitions can strengthen tourism promotion, offering travelers insights into Ningbo as a destination that blends history, culture, and modernity. By combining art and photography, the exhibition encourages tourists to explore Ningbo and appreciate its cultural heritage, urban growth, and scenic beauty.Advertisement Ningbo’s Role in Promoting Dialogue and TourismThe exhibition highlights Ningbo’s history as a city of international exchange, illustrating how cultural dialogue extends beyond commerce to spiritual engagement and shared experiences. The event reflects China’s opening-up policies and Ningbo’s journey alongside the world, positioning t …
