A brown Louis Vuitton Monogram coated-canvas mini top-handle bag with tan vachetta leather rolled handles and a yellow-and-orange pumpkin motif is carried with two Labubu plush bag charms during Copenhagen Fashion Week, on August 07, 2025 in Copenhagen, Denmark.Edward Berthelot | Getty Images Entertainment | Getty ImagesLabubu dolls have emerged as a must-have accessory in luxury fashion, with celebrities like Blackpink’s Lisa pairing the toys with Louis Vuitton and Hermès bags.The coveted blind box toys — collectible plushes that look like a rabbit-esque monster with jagged teeth — are a relatively inexpensive status symbol at $27, though they routinely sell at a premium on the resale market. Now, high-end brands are testing whether Labubu fans are willing to pay luxury price points.In June, a collection of 14 customized Labubus dressed in designs by Carhartt and Japanese brand Sacai raised $337,500 at auction with the top lot fetching $31,250. At the recent U.S. Open, tennis champion Naomi Osaka touted crystal-encrusted Labubus that cost some $500 from A-Morir. Due to high demand, the “Lablingblings” take four to six weeks for delivery, according to the New York custom eyewear and accessories maker.Next up, the dolls are teaming up with Parisian maison Moynat. In just over two weeks, the fashion house is releasing a collection of handbags, leather accessories and, of course, bag charms that feature Labubus and two other characters by artist Kasing Lung, the Hong Kong Dutch artist who created Labubu. Moynat’s signature monogrammed canvas totes start at $2,150 and bag charms retail for $450.While Labubu mania is new, high-end brands from Tiffany to Loewe are increasingly featuring characters like Pikachu and Totoro to court younger and digitally savvy customers. Done right, these collaborations not only generate hype, but pay off.Omega’s “Silver Snoopy” Speedmaster watches are coveted collectors items, with its 2015 model, originally priced at $7,350, worth nearly $38,000 on the secondary market, according to market data provider WatchCharts. Jimmy Choo’s two collections with Sailor Moon, with the most recent one released in October, quickly sold out. Some brands create their own endearing characters, like …
