Google said Tuesday it’s making a number of changes to how the Play Store looks and functions in an effort to better personalize the store to its users and increase engagement. Among the new features is a redesigned Apps tab, a new Play Games experience, a new tab focused on your interests, and other features that leverage Gemini AI.
The update builds on other recent additions that aim to make the Play Store more of a destination — like a tab that shows you where you can watch your favorite shows or Collections, which organizes your favorite apps and games into areas like shop, watch, and listen, Google Play Games VP and General Manager Aurash Mahbood explained to TechCrunch in a press briefing.
“For over 4 billion users, Google Play is an important gateway to discovering apps, games, books, movies, TV, and timely cultural content, and our ambition is to help all users engage with the apps and content that fuel their needs and interests,” he said in a press briefing ahead of today’s launch.
Not surprisingly, the update is adding AI-powered functionality to the Play Store.
AI Search and new Apps tab
With a feature called Guided Search, users can find the app or game they want to try by typing in a goal or idea instead of the app’s name. For example, a user could type in “find a home” to be pointed to real estate apps.
Image Credits:Google
The Play Store’s Apps tab is also being updated to include new “curated spaces” dedicated to seasonal topics and those tailored to a user’s interests. These could pull in content from multiple apps, Google says. In the U.S., content related to the WNBA will be featured here, for instance.
This expansion follows the launch of curated spaces in India and Japan, which had focused on regional interests like cricket and comics, respectively. Korean …