Home » CHINA TRAVEL NEWS » India and China Targeted in Saudi Arabia’s Innovative Tourism Initiative Showcasing Football, Fashion, Arts and Year-Round Global Events Published on
September 2, 2025Saudi Arabia has taken a new leap with the campaign “I Came for Football, I Stayed for More” under its consumer-facing brand “Saudi, Welcome to Arabia.” This is directly targeted at populations in Europe, India, and China, using television, social media, digital, and travel portals to promote the kingdom as a place for culture, sports, and entertainment transcending beyond the borders of the country.Developing Around the Sports Activity Throughout the YearAdvertisement Saudi Arabia is seamlessly integrating sports with world-class entertainment, aiming to become the top host for major international sporting events such as, the Year 2034 FIFA World Cup, 2027 AFC Asian Cup, 2027 Esports Olympic Games, and the 2029 Asian Winter Games. Other than these flagship events, the country is also gaining traction throughout the year for hosting popular events such as the Esports World Cup, the Formula 1 Grand Prix, LIV Golf Riyadh, international tennis tournaments, and the top tier Saudi Pro League.Key cities such as Riadd, Al Ula, and Jeddah are major hosts for these sporting events, and invite a global audience to witness elite world-class emotion filled sports, heritage, and culture in one place, promoting Saudi Arabia as a distinct and fascinating travel destination.Enhancement of Cultural and Entertainment OfferingsInnovative Events Out of Traditional ActivitiesAdvertisement With regards to the investment to the rest of the world, Saudi Arabia is investing to punctuate the sports calendar with new arts and culture offerings. Themed festivals, which span the Riyadh and Jeddah Season, attract audiences globally with music, humor, and performing arts.Domestic talents are also given the spotlight with the Red Sea International Film Festival, Riyadh Fashion Week, and various Art Biennales. Together with them, tourists are also able to enjoy the Kingdom’s innovative arts and fashion, theatrical and cinematic glory, and visual aesthetics, thus providing more than just typical fun-filled holidays.The 2030 Vision Keeps the Kingdom’s Image as a Tourist HubWith regards to the investment to the rest of the world, Saudi Arabia is investing close to $800 billion to build hotels and various entertainment amenities throughout the Kingdom. Currently, the values of tourism are approximated to be $22.4 billion, thus showcasing the great value of tourism to the economy.The Vision 2030 framework focuses on sustainable tourism that is also high quality and competitively global. Saudi Arabia is nurturing an environment that supports both leisure an …
