Home » TRAVEL EVENT NEWS » Melaka, Malaysia Hosts World Tourism Day And Conference 2025, Launching Visit Malaysia 2026 and Promoting Sustainable Tourism Published on
September 29, 2025Melaka hosted the global observance of World Tourism Day (WTD) alongside the World Tourism Conference (WTC) 2025 from 27–29 September, uniting government leaders, UN Tourism officials, and industry stakeholders around the theme “Tourism & Sustainable Transformation.” The gathering, co-organized by Malaysia’s Ministry of Tourism, Arts and Culture (MOTAC), UN Tourism, and the Melaka State Government, positioned Malaysia’s heritage-rich destination as a platform for practical collaboration on inclusive, resilient growth across the sector.Global observance meets policy forumThis year’s WTD and the 7th WTC were run in tandem at the DoubleTree by Hilton Melaka, bringing together Member States, affiliate members, and invited delegations for policy exchanges, working sessions, and technical tours. The official General Information Note from UN Tourism confirmed the agenda, venue and dates, and outlined program elements designed to foster concrete cooperation among public and private actors.Advertisement Malaysia’s outcomes-focused agendaMalaysia framed the week as a moment to move beyond ceremonial remarks and toward implementable actions on sustainability, inclusion, and competitiveness. The government’s recent policy work in Melaka on the “Melaka Declaration on Cultural Heritage Value Creation” reflected this focus, linking tourism development with conservation, creative economies and community benefit—an approach aligned with the 2030 Sustainable Development Goals and the WTD 2025 theme.Program highlights in MelakaOfficial receptions hosted by the Melaka State Government opened the proceedings, followed by sessions led by UN Tourism and MOTAC. The schedule included bilateral meeting facilities for delegations and curated technical tours on 29 September to showcase Melaka’s heritage management and visitor experiences—illustrating how destinations can translate sustainability commitments into on-the-ground practice.AdvertisementVisit Malaysia 2026 launched on World Tourism DayCoinciding with the global observance, the Prime Minister of Malaysia officiated the launch of Visit Malaysia 2026 at Encore Melaka on the evening of 27 September. In his address, he emphasized that tourism policy should elevate cultural vitality and shared prosperity, signaling that success will be measured not just by arrivals but by …
