Tesla has proposed a massive new $1 trillion compensation package for its CEO Elon Musk, and many of the benchmarks he needs to hit are simply watered-down versions of promises he’s spent years making about the company.
That’s not the picture Tesla’s board of directors paints in the company’s annual proxy statement, where they revealed the proposed pay package. Instead, the board focuses on how it plans to create “the most valuable company in history.”
To be sure, if Tesla accomplishes all that it aims for with this deal, it will look like a much different company at the end of the 10-year period it covers. That doesn’t change the fact that the milestones the company is asking Musk to aim for are less ambitious than his own previously-stated goals.
While the unprecedented pay package still needs to be approved by shareholders at a meeting in November, it’s easy to see the company’s fervent fan base voting “yes.” Previous votes on Musk’s compensation have been overwhelmingly approved by Tesla’s shareholders.
With that in mind, let’s take a look at what Musk needs to accomplish in order to receive the full payout.
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20 million cars … total
Musk spent years claiming Tesla would be able to make 20 million electric vehicles per year by 2030. This was back when he and his company were still promising to grow at a rate of 50% each year.
But Tesla walked away from those promises as sales growth stalled, and then reversed in 2024. The company then pulled the 20-million-per-year goal from its impact report last year, and stopped building a planned factory in Mexico that would have increased production.
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Now, the first “product goal” that Tesla’s board of directors laid out for Musk to achieve on his path to becoming a trillionaire is to deliver 20 million vehicles total. Tesla has already sold eight million cars to date, and even with sales slumping, is moving just shy of 2 million per year.
With the new pay package being laid out over a 10-year period, that means the target has gone from 20 million EVs per year by 2030 to just 20 million total by 2035.
A Tesla Cybercab prototype at a Tesla store in San Jose, California, US, on Tuesday, Nov. 12, 2024. Tesla CEO Elon Musk said the robotaxi, which has no steering wheel or pedals, could cost less than $30,000 and “probably” will go into production in 2026. Photographer: David Paul Morris/BloombergImage Credits:David Paul Morris/Bloomberg / Getty Images
One million robotaxis*
One of Musk’s most infamous and outrageous promises about Tesla came in 2019, when he claimed that the company would have one million robotaxis on the road in 2020. It’s now 2025, and Tesla has only just begun to trial a robotaxi service in Austin, Texas that has, at most, around 20 or 30 cars with safety drivers on board.
To access his full proposed pay package, Tesla is asking Musk to help the company realize an altered version of that promise, as another product goal listed is to have “1 million Robotaxis in Commercial Operation.”
It’s a goal with caveats. The fine print shows that Tesla is only requiring there to be a “daily average aggregate” of one million robotaxis “commercially operated by or on behalf of [Tesla] over a consecutive three-month period, as part of a transportation service.”
Tesla goes on to define “Robotaxi” as any Tesla vehicle, including but not limited to the purpose-built “Cybercab” it’s developing, that is using the company’s Full Self-Driving software to offer rides to people.
This includes customer-owned vehicles, which is another thing Musk has long promised but never delivered. He’s spent years claiming that Tesla could flip a digital switch and turn existing vehicles into fully-autonomous ones, and that owners could add and subtract those vehicles to a larger robotaxi fleet at will.
But Musk has since said many of the Teslas currently on the road don’t have the necessary hardware for the former to happen, and the company has yet to demonstrate the latter. Regardless, Musk now has an even looser timeline to try and make both things happen.
Image: Tesla …