Home » TRAVEL EVENT NEWS » Tourism Expansion In Guyana: A Strategic Focus On Affordability, Diaspora Engagement And Event Driven Partnerships Published on
September 23, 2025Guyana is setting its sights on becoming a major tourism hub in the Caribbean and South America, with a clear and ambitious goal of welcoming at least one million visitors annually by 2030. As part of this vision, a series of coordinated efforts are being rolled out by the government to stimulate consistent growth in the tourism sector. These initiatives include hosting major events every quarter, strengthening partnerships with the private sector, enhancing tourism marketing efforts, and improving the affordability and quality of accommodations for both local and international travelers.With a focused mandate, the Ministry of Tourism, under the leadership of Minister of Tourism Susan Rodrigues, has begun actively engaging stakeholders to shape a sustainable and inclusive tourism development model that benefits all Guyanese.Advertisement A Quarterly Calendar of Major Events to Boost Visitor ArrivalsTo drive continuous tourism traffic throughout the year, it has been confirmed that major events will be hosted each quarter. These events will align with periods of traditional celebrations that have proven appeal, including Mashramani, Independence, Easter, and Christmas. These occasions are expected to anchor seasonal tourism growth, as visitor data has consistently shown spikes in travel during these cultural and festive times.The ministry is actively developing a comprehensive calendar that will combine these hallmark celebrations with new entertainment-driven events, creating immersive and enticing travel opportunities. Collaborations are being considered with major entertainers who already draw large audiences, as data has shown a positive correlation between such events and increased visitor arrivals.Significant Growth in Visitor Arrivals Signals Positive MomentumRecent tourism statistics reveal an 18 percent increase in visitor arrivals for 2025 compared to the same period in 2024. This upward trend reinforces confidence in the government’s strategic approach. By 2030, the national goal is to see around three million people passing through Guyana annually, with at least one-third of them staying as visitors.This bold target is rooted in realism, supported by existing data, and reflects a growing interest in Guyana as a leisure and cultural destination. The Ministry of Tourism is leveraging this momentum to structure tourism offerings that appeal to both international travelers and overseas-based Guyanese.Advertisement Diaspora Engagement and International Promotion StrategiesA major thrust of the tourism campaign will focus on engaging the Guyanese diaspora, who have been identified as a key demographic for tourism growth. The ministry plans to promote events and activities both locally and internationally, ensuring that the diaspora remains informed and encouraged to return home throughout the year.A targeted marketing strategy will be executed in collaboration with airlines. Onboard promotions, including videos and printed materials, will be distributed on flights bound for Guyana, creating early awareness and excitement among …
