Home » TRAVEL EVENT NEWS » World Tourism Day Sparks Cultural And Community Engagement In Jammu And Kashmir Published on
September 29, 2025The Jammu and Kashmir Tourism Department marked World Tourism Day 2025 with a series of thoughtfully curated events aimed at restoring the vibrancy and positive spirit of tourism in the region following the recent Pahalgam attack. This effort reflects a strong commitment to bringing renewed focus on Jammu and Kashmir as a favored destination for travelers seeking both natural beauty and cultural richness. Music festivals in renowned locations like Pahalgam and Gulmarg formed the centerpiece of celebrations, infusing the region with energy and optimism. These cultural gatherings were designed not only to entertain but also to foster a sense of community resilience and solidarity, signaling that the valley remains safe and welcoming for visitors.Diverse Programmes to Engage Communities and TouristsThe World Tourism Day celebrations in Jammu and Kashmir embraced a wide range of engaging activities designed to involve both local residents and visitors, fostering a vibrant atmosphere throughout the valley. In Pahalgam, a bicycle rally brought together participants spanning various age groups, promoting not only the spirit of eco-friendly travel but also encouraging a healthy and active lifestyle. This initiative echoed sustainable tourism principles, connecting people more closely to the region’s natural beauty in an environmentally conscious manner. Alongside this, a painting contest for schoolchildren was held to nurture local artistic talents and to celebrate the cultural heritage of Jammu and Kashmir.Advertisement This event allowed young participants to express their creativity while deepening their connection to the land and its traditions. The musical festivals held in Pahalgam and Gulmarg added another dynamic layer to the celebrations, extending beyond entertainment to become platforms for spreading positivity and resilience. These festivals served to both uplift the community’s spirit and reaffirm Jammu and Kashmir’s rich tapestry of cultural and natural wonders. Collectively, these carefully planned events worked to dispel lingering fears from the recent Pahalgam attack by showcasing a region that is safe, welcoming, and …
