Home » CHINA TRAVEL NEWS » Yunnan, China’s Rich Cultural Heritage and Scenic Beauty Spotlighted at France Tourism Promotion Event, Strengthening Ties Between East and West Published on
September 5, 2025The Yunnan Province Department of Culture and Tourism organised the historic Yunnan-France Tourism Promotion Event in France, where the province displayed its natural beauties and cultural diversity. The event, with the theme “Yunnan: A Many-Splendoured Life”, sought to strengthen Yunnan-France tourism and cultural ties. The French public was given a taste of Yunnan’s varied landscapes, rich traditions, and distinctive ethnic cultures through this event, which also promoted a crucial conversation between two areas that have a strong cultural bond despite their remote locations.Yunnan’s Diverse Cultural OfferingsYunnan Province, known for its rich cultural heritage and unparalleled natural beauty, is home to a vibrant mix of ethnic minorities, stunning landscapes, and world-renowned tea culture. The tourism promotion event was a comprehensive introduction to the province’s many facets, highlighting everything from the towering mountains and pristine lakes to the colourful festivals that define local life. A key part of the event involved presenting curated travel itineraries designed for the European market, which highlighted the four main regions of Yunnan: Central, Northwestern, Southeastern, and Southwestern.Advertisement Each itinerary provided a glimpse into the diverse offerings of the province. Visitors were shown the awe-inspiring natural beauty, including scenic spots like the UNESCO World Heritage-listed Three Parallel Rivers area, the peaceful alpine lakes, and the vibrant terraced rice fields of Yuanyang. Yunnan’s distinct ethnic cultures, with the province home to 25 of China’s 56 ethnic groups, were also highlighted through a variety of exhibits, performances, and interactive experiences, which drew considerable interest from attendees.These itineraries were carefully tailored to attract French tourists, blending cultural heritage with adventure travel. The event positioned Yunnan not just as a tourism destination but as a comprehensive travel experience that appeals to a wide range of interests, from nature lovers to cultural explorers. The message was clear: Yunnan offers something for every traveller, with experiences that range from eco-tourism and adventure activities to more tranquil and wellness-focused experiences.Advertisement Sensory and Immersive Cultural ExperiencesThe event emphasised the importance of offering immersive experiences that go beyond traditional sightseeing, capturing the essence of Yun …
