Home » TRAVEL EVENT NEWS » China Tourism Fair in Bucharest Showcases Opportunities for Travel and Cultural Exchange Published on
October 11, 2025On October 10, the 2025 China Tourism Fair officially opened in Bucharest at the Chinese Cultural Centre, marking an important step in deepening cultural and tourism relations between Romania and China. For three days, more than hundred representatives from the tourism, culture, and education sectors of both countries came together for cooperation and understanding.This year’s fair comes at a time when international travel is rapidly recovering, and there is a growing demand for cultural tourism and cross-border travel experiences. As both Romania and China seek to enhance their global tourism standing, the fair offers an exciting platform to promote tourism exchange, cultural experiences, and collaborative initiatives that benefit travelers from both countries.Advertisement Bridging Cultures and Promoting TourismThe Chinese Ambassador to Romania, Chen Feng, in his inaugural address, highlighted the importance of tourism as a means of cultural diplomacy and a bridge for deeper cooperation. He expressed that the event was designed not only to promote China’s diverse tourism offerings but also to encourage more Romanians to visit China and immerse themselves in the country’s rich history, landmarks, and cultural heritage.Ambassador Chen’s statement reflects the broader goal of the event, fostering stronger ties between China and Romania while encouraging greater mobility and exchange between the two countries. For Romanian travelers, this fair presents a unique opportunity to explore China’s cultural diversity and tourism gems, from the Great Wall to ancient temples, while also considering China as a destination for future leisure and educational travels.Tourism as Public DiplomacyIn his speech, Cosmin Corendea, head of the Romania-China Friendship Group in the Romanian Parliament, underscored that tourism plays a crucial role as public diplomacy that promotes mutual understanding between nations. He emphasized the role that tourism plays in building bridges between cultures and enhancing people-to-people connections, fostering a deeper appreciation of each other’s way of life.Corendea also pointed out the importance of restoring direct flights between Bucharest and key Chinese cities like Beijing, Shanghai, and Guangzhou. He argued that direct flights would help stimulate tourist flows, create new opportunities for academic exchanges, and promote business tourism. These routes, once restored, would be essential for Romanian travelers who wish to easily access China’s tourism hotspots, as well as for Chinese travelers looking to explore the cultural and historical wonders of Romania.Advertisement Event Highlights: Cultural Experiences and Tourism PromotionThe China Tourism Fair is not just about promoting tourism but also about engaging visitors with immersive cultural experiences. This year’s fair features 17 booths showcasing cultural tourism products, along with a “Study in China” consultation are …
