Home » ASIA » Concert Tourism Boom in Asia: How Trip.com and Live Nation Are Powering Music Travel Across China, Korea, Thailand, Hong Kong, and Singapore Published on
October 13, 2025A new kind of tourism that combines travel, culture, and music into one experience is emerging throughout Asia. As local and international performers draw fans from all over the world, concert tourism—once a niche market—is now being welcomed throughout the region. A historic collaboration between Live Nation Asia, a world leader in live entertainment, and Trip.com Group, one of Asia’s biggest travel websites, is spearheading this movement.Mainland China, South Korea, Thailand, Hong Kong, and Singapore are the main markets where this multi-year partnership is being implemented. Through the partnership, tourists can use Trip.com’s platform to plan full concert-focused vacations that include event tickets, lodging, flights, and local experiences. By making its first foray into the live entertainment market, Trip.com is indicating that the lines separating travel, music, and hospitality are blurring and that a new era of destination experiences is dawning.Advertisement Music as the New Travel MagnetLive music is being recognised as a growing force in tourism. Fans are travelling further than ever to see their favourite artists, creating a wave of “concert tourism” across Asia. According to Trip.com’s Momentum consumer survey, about two-thirds of travellers in the Asia-Pacific region say they are willing to travel internationally for concerts. Younger generations, especially Millennials and Gen Z, lead this trend.In Singapore, hotel bookings rose sharply during Lady Gaga’s exclusive show, and in Hong Kong, more than half of concertgoers extended their stays to enjoy the city. These patterns are being noticed by regional tourism authorities, who see concerts as a way to drive both longer stays and higher local spending.Asian cities like Seoul, Bangkok, and Singapore are fast becoming major concert destinations, often hosting global tours that draw fans from nearby countries. These cities are also strengthening their cultural appeal through government-backed tourism initiatives that promote music and live entertainment as key economic drivers. According to recent reports from tourism boards across the region, post-pandemic recovery has been led by events and entertainment travel, highlighting how live shows can energise local economies.The Partnership’s Model for Concert TravelUnder this partnership, integrated packages are being introduced to make concert trips more convenient. Fans booking through Trip.com can access presale concert tickets along with hotel and transport options, creating a one-stop solution for event travel.Advertisement The first rollout centred on K-po …
