Home » TRAVEL EVENT NEWS » Elevate And Arabian Lux Launch ONELUX To Enhance Luxury Travel Experiences: Everything You Need To Know Published on
October 7, 2025Elevate Tourism Group has floated a new partnership with Arabian Lux, which was founded by Nicholas Rhodes and is known for high-end tourist branding. This partnership has resulted in two new sub-brands under Elevate: ONELUX by Elevate and Arabian Lux by Elevate. The partnership is designed to provide outstanding travel services to affluent clients in the Americas and MENA.Expanding Global ReachONELUX by Elevate will serve as the global luxury travel brand, expanding Elevate’s portfolio of destinations, which currently includes the UAE, Maldives, Thailand, Oman and Qatar. This expansion aims to cater to the growing demand for curated, high-end travel experiences worldwide.Advertisement Arabian Lux by Elevate will focus on the Americas, leveraging its deep understanding of these markets to attract travellers to the Middle East and other premium destinations. As a member of the Virtuoso network, Arabian Lux has established itself as a trusted name across nine countries in the Americas, serving high-net-worth travellers seeking authentic, bespoke experiences.Enhancing Tourism and Visitor AmenitiesThis partnership is poised to significantly boost tourism by offering a range of new amenities and facilities for tourists and visitors. Both ONELUX and Arabian Lux by Elevate will provide:AdvertisementCurated Itineraries: Tailored travel experiences that cater to the unique preferences of each traveller, ensuring memorable journeys.Exclusive Access: Opportunities to visit iconic landmarks and hidden gems, often with private access, enhancing the exclusivity of the experience.Premium Accommodations: Stays at world-class hotels and resorts, offering unparalleled comfort and luxury.Personalised Services: Dedicated concierge services to assist with every aspect of the trip, from dining reservations to bespoke excursions.Cultural Immersion: Opportunities to engage with local cultures through guided tours, culinary experiences, and cultural events.These offerings aim to redefine luxury travel by combining operational excellence with a deep understanding of regional markets, ensuring that every aspect of the traveller’s journey is meticulously planned and executed.Benefits of the Strategic PartnershipThe strategic partnership between Elevate and Arabian Lux offers significant benefits for both brands and the luxury travel market at large. By combining Elevate’s vast network and operational excellence with Arabian Lux’s expertise in crafting bespoke travel experiences, the collaboration creates a powerful synergy that will elevate the overall travel experience for clients. The new sub-brands, ONELUX and Arabian Lux by Elevate, will not only expand the reach of these brands into new markets, but also enhance the range of exclusive services available to high-net-worth travellers. This partnership ensures a more personalised, seamless travel experience, with greater access to premium destinations, luxury accommodation …
