Super.money, a financial service platform spun off last year by Walmart-owned Flipkart, has quietly partnered with payments infrastructure firm Juspay as it expands into direct-to-consumer (D2C) checkout and targets $100 million in annual revenue by 2026.
The partnership comes as Juspay works to rebuild momentum after facing pushback from major payment companies earlier this year — a dispute that complicated its fundraising efforts.
Last week, Super.money launched its D2C checkout product, Super.money Breeze, which promises merchants a one-click checkout experience and aims to speed up online purchases by removing one-time passwords and repeated logins. The company did not disclose any technology partners, but TechCrunch has learned that Juspay is powering the payments infrastructure for Super.money’s latest offering.
The move could help Super.money reach new customers and build visibility among D2C brands — expanding its presence beyond Flipkart’s existing user base and making the brand more familiar to online shoppers. While Super.money already benefits from Flipkart’s distribution, the checkout product signals an effort to establish a stand-alone identity in the broader e-commerce ecosystem.
The partnership is even more significant for Juspay, which has been working to regain ground with Indian merchants. The SoftBank-backed company lost a number of them after payment gateways, including Razorpay and Cashfree Payments, moved away from Juspay in January, urging merchants to adopt their in-house payment processing tools instead. The fallout affected Juspay’s fundraising efforts, with its most recent round coming in at $60 million, down from earlier expectations of around $100 million, people familiar with the matter told TechCrunch.
Juspay was once a preferred back-end partner for payment aggregators, helping them reduce transaction failures through its payment routing platform. The company counts Amazon as a long-standing client and received a payment aggregator license from the Reserve Bank of India last year. But as competition intensifies in India’s digital payments space, players like Razorpay, Cash …