Home » TRAVEL EVENT NEWS » Goa Aims To Become A Global Hub For Live Music And Cultural Tourism With Mega Music Festival In India Published on
October 6, 2025The Goa Tourism Department has recently initiated a significant move to strengthen the state’s cultural and tourism landscape by inviting global event production agencies to submit bids for hosting a mega music festival in Goa. This step comes in the wake of the iconic Sunburn festival shifting its flagship event from Goa to Mumbai, which left a notable gap in the region’s annual tourism calendar. The planned festival is conceived as a world-class event intended to revive and sustain the influx of tourists, primarily music enthusiasts, from across India and abroad.Revitalizing Tourism Through MusicThe launch of the mega music festival highlights the strategic role that experiential events play in strengthening Goa’s dynamic tourism ecosystem. Renowned globally for its stunning beaches, eclectic nightlife, and distinctive blend of cultures, Goa has long relied on immersive cultural experiences to attract visitors from across the world. Music festivals like Sunburn previously played a pivotal role in amplifying this appeal, drawing diverse audiences and infusing the state with festive energy, especially during the peak year-end season.Advertisement However, with Sunburn’s relocation, a noticeable void emerged in Goa’s tourism calendar, prompting the government to take proactive steps to revive this vibrant aspect of its identity. The tourism department’s initiative to establish a new flagship festival seeks not only to revive the high-energy atmosphere once associated with Goa’s festival scene but also to elevate it into a world-class event that crosses geographical and cultural boundaries. Through this effort, Goa aims to reinforce its status as a global hub where music, art, and cultural diversity converge to deliver immersive and unforgettable experiences for visitors and locals alike.Conceptualization and Execution of the FestivalAgencies interested in conceptualizing and executing this festival are invited to submit their expressions of interest by October 8, 2025. The selected agency will be responsible for the entire festival execution on a turnkey basis, meaning all planning, designing, and delivery will be managed without imposing any financial burden on the state. This approach reflects the government’s intent to leverage private sector expertise to create a vibrant event that simultaneously uplifts the local economy and reinforces Goa’s profile as an entertainment hub. The focus on no fiscal liability for the state also demonstrates cautious optimism regarding public-private partnerships in delivering grand-scale events.A …
