Google on Thursday launched a comprehensive AI platform for businesses called Gemini Enterprise, the latest effort by the Alphabet-owned company to compete with Anthropic and OpenAI in the fast-growing market for workplace AI tools.
As part of the launch, Google announced several new Gemini Enterprise customers, including the software design firm Figma; the buy-now-pay-later company Klarna; the foodservice distributor Gordon Foods; Australian retail bank Macquarie Bank; and Virgin Voyages, a cruise line that has deployed more than 50 specialized AI agents that can autonomously perform tasks on Gemini Enterprise.
Gemini Enterprise builds on previous iterations of the company’s efforts to bring AI capabilities to businesses. But Google says this shouldn’t be mistaken as a mere rebranding, despite the ever-changing and sometimes overlapping nomenclature used by its enterprise brand Google Workspace. For instance, Google Workspace adopted the Gemini branding in February 2024 and announced add-on generative AI products called Gemini Enterprise that were available to businesses. Google discontinued that Workspace Gemini Enterprise add-on earlier this year after it began including AI features in its Workspace Business and Enterprise plans.
The Gemini Enterprise that launched Thursday isn’t a Workspace add-on product; it’s a separate and secure platform under Google Cloud that that functions as an AI agent toolkit — essentially a suite of tools that lets companies build and deploy their own AI assistants. Google Cloud CEO Thomas Kurian described it in a blog post as “the new front door for AI in the workplace.”
Gemini Enterprise is designed to let businesses securely create, share, and use AI agents for a variety of workplace tasks in sales, marketing, engineering, human resources, and finance. Google also said that, for the first time, these AI agents can access, combine, and analyze information from internal systems and Google AI t …