Presented by HubSpotINBOUND, HubSpot’s annual conference for marketing and sales professionals, took place in San Francisco this year, with three days of insights and events across marketing, sales, CX, and AI innovation. It was a mix of the new, like the Creators Corner and the Tech Stack Showcase Stage, and the familiar, like HubSpot HQ, the Spotlight Product Demo Stage, HubSpot Academy Labs for hands-on product learning, and attendee favorite, Braindates. The opening HubSpot Spotlight on Wednesday, by HubSpot co-founder and CTO, Dharmesh Shah, dug into the nitty gritty of AI, what transformation really looks like, why generative AI is more than just glorified autocomplete, and why it’s good a thing that it’s not going anywhere, anytime soon.”Is it an exponential opportunity? Or is it an existential threat? I asked AI this question. It thought deeply about it for a while and came up with its answer. Yes.””Not everyone is necessarily sold on the merits of AI. It’s the most consequential, and also the most controversial, technology of our time,” Shah said. “Is it an exponential opportunity? Or is it an existential threat? I asked AI this question. It thought deeply about it for a while and came up with its answer. Yes.”How do you compete with AI?An informal poll of 6K respondents asked the question, “How do you compete with AI?” Shah said a third of the respondents read that as, how do I compete against it? But, he added, that frames it as a zero-sum game which isn’t useful to anyone. “We should think about it as a positive-sum collaboration,” he explained. “Th …
