Home » TRAVEL EVENT NEWS » Intrepid Travel Appoints Alexa Theofanou As Marketing Head To Revolutionise Tourism Marketing In Australia And New Zealand Published on
October 7, 2025As one of the most trusted companies in sustainable travel, Intrepid Travel has placed Alexa Theofanou as the new Head of Marketing for Australia and New Zealand. Hiring her is expected to create new possible avenues for the travel company and help them focus on the growth of these important regions.Theofanou’s appointment comes at a crucial time for Intrepid, which is already known for its strong values and sustainability-focused mission. The company has made significant strides in promoting responsible travel, and Theofanou’s leadership is expected to enhance its efforts in both marketing and community engagement.Advertisement A Wealth of Experience in Purpose-Driven MarketingAlexa Theofanou is a highly experienced marketer, having worked with several globally recognised brands across diverse industries. She has held senior roles at well-established companies such as Havaianas Thankyou and Minor Figures. Additionally, Theofanou has significant expertise in sectors like sport, fast-moving consumer goods, and the creative industries.Her most recent role involved consulting with Studio Dive, a creative studio renowned for its innovative and experiential campaigns. This background will allow her to bring a unique mix of creativity, global perspective, and purpose-driven experience to Intrepid.Theofanou is praised for her ability to combine strong marketing strategies with a genuine connection to communities, which has helped brands thrive in competitive environments. With such expertise, she is expected to drive Intrepid’s mission further, focusing on expanding its impact across Australia and New Zealand.Strengthening Intrepid Travel’s Brand in the RegionYvette Thompson, General Manager of Intrepid Travel ANZ, expressed her confidence in Theofanou’s ability to take the brand to the next level. According to Thompson, the new Head of Marketing brings more than just a proven track record; her deep understanding of values-led marketing will resonate with communities in Australia and New Zealand.Advertisement Thompson highlighted that Theofanou’s approach will help Intrepid grow both its audience and its influence. She remarked that Theofanou’s ability to connect with people through bold, purposeful campaigns will be key as the company looks to expand its footprint in ANZ.Theofanou’s strategic vision is expected to align well with Intrepid’s ongoing mission to create a positive impact through responsible tourism. Her focus on values-driven marketing is set to amplify Intrepid’s unique position as a leader in sustainable travel.The Road Ahead: A Focus on Sustainability and Community EngagementWith Theofanou on board, Intrepid Travel’s future in Australia and New Zealand is likely to be marked by a stronger emphasis on sustainability and responsible travel. Theofanou herself has expressed excitement about joining Intrepid at a time when the …
