Home » CHINA TRAVEL NEWS » Jincheng Showcases the Fusion of Cultural Heritage, Wellness Experiences and Scenic Villages to Elevate Travel Opportunities Published on
October 17, 2025During the National Day and Mid-Autumn Festival holiday in early October, Jincheng city unveiled a new chapter in cultural tourism by transforming its historic villages and landmarks into vibrant, interactive destinations. Through innovative programming, the city offered visitors immersive cultural experiences, engaging festive activities, and digital technology-enhanced exhibitions. These initiatives not only energized the holiday tourism market but also reinforced Jincheng’s focus on wellness tourism, creating a dynamic connection between heritage preservation and modern travel experiences.In recent years, the city has been systematically upgrading rural villages into scenic destinations that blend history, culture, and wellness. Currently, 18 villages have been recognized as A-level scenic areas, forming a network of destinations that combine local charm with contemporary tourism facilities. Visitors are invited to explore historic architecture, participate in cultural activities, and enjoy wellness-centered programs, making each visit an enriching and restorative experience.Advertisement A standout example is the “Huangcheng Five Villages” in Beiliu Town. By incorporating key historic sites, the area has developed a diversified tourism ecosystem that includes 5A and 4A scenic attractions, boutique hotels, premium accommodations, and wellness centers. This initiative has provided employment opportunities for thousands of residents while fostering a sustainable model where heritage preservation, economic development, and tourism growth reinforce one another. The success of this approach illustrates how historical assets can be leveraged to generate contemporary value and vibrant community life.Other villages across the city have adopted unique approaches that integrate culture with wellness and experiential tourism. One village has utilized its literary heritage and ecological resources to create a wellness-focused destination, where visitors can engage in cultural programs while enjoying health and relaxation activities in a scenic environment.Another village, noted for its well-preserved Ming and Qing-era architecture, has embraced an approach that combines ancient village exploration, wellness activities, and interactive learning experiences. Visitors can participate in hands-on cultural workshops, enjoy traditional performances, and immerse themselves in local traditions while benefiting from programs designed to promote health and well-being. This fusion of heritage and modern wellness practices represents a new model in tourism, offering visitors experiences that are simultaneously educational, cultural, and restorative.A village renowned for traditional wedding culture has revitalized its historic courtyards into interactive tourism sites. Visitors can explore architectural heritage, engage with ceremonial traditions, and experience the cultural significance of weddings in a historic context. This initiative, part of a broader program to restore and promote historical settlement …
