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October 14, 2025Macao, China will play host to the 17th United Nations Tourism Training Programme from 21–24 October 2025. The event will focus on enhancing the skills of tourism professionals worldwide, aiming to foster sustainable development and innovative strategies in global tourism. The four-day event, which is being organized under the auspices of the UN World Tourism Organization (UNWTO), will also spotlight Macao’s role as a leading tourism hub in Asia.Key Objectives and Learning FocusAdvertisement The 17th edition of the UN Tourism Training Programme will cover a wide range of topics vital to tourism professionals, focusing particularly on sustainability, digital transformation, and community engagement in tourism. Experts will discuss strategies to balance tourism growth with environmental preservation, an increasingly vital area for the industry.One of the key themes this year is the adoption of digital technologies to improve operational efficiency and enhance tourist experiences. Discussions on customer-centric tourism strategies will also be at the forefront, offering attendees the opportunity to learn about global trends and consumer behaviour.Macao as a Tourism Destination and its Role in Global TrainingMacao’s selection as the host city for this prestigious event underscores its importance as a global tourism hub. The city’s impressive tourism infrastructure, alongside its well-established hospitality sector, has made it an ideal venue for events that seek to push the boundaries of tourism innovation. By hosting the 17th UN Tourism Training Programme, the city is poised to strengthen its position as a leader in global tourism education and innovation.Advertisement Enhancing Sustainable Tourism PracticesSustainability is expected to be a central focus of this year’s event, with a special emphasis on strategies that tourism professionals can adopt to minimize their environmental footprint. This shift towards sustainability aligns with broader global trends as the tourism industry continues to adapt to the growing concerns over climate change and sustainability. The objective is to empower professionals from both developed and emerging markets to incorporate sustainable approaches in their businesses, thereby creating a more resilient and responsible tourism industry.International Networking and Knowledge ExchangeOne of the most valuable aspects of the UN Tourism Training Programme is the opportunity for attendees to network and collaborate with peers from around the world. This networking aspect is particularly significant in today’s interconnected world, where global challenges and opportunities demand international cooperation. These talks will provide invaluable perspectives on emer …
