OpenAI announced Thursday it paused the ability for users to generate videos resembling the late civil rights activist Martin Luther King Jr. using its AI video model, Sora. The company says it’s adding this safeguard at the request of Dr. King’s estate after some Sora users generated “disrespectful depictions” of his image.
“While there are strong free speech interests in depicting historical figures, OpenAI believes public figures and their families should ultimately have control over how their likeness is used,” OpenAI said in a post on X from its official newsroom account. “Authorized representatives or estate owners can request that their likeness not be used in Sora cameos.”
Statement from OpenAI and King Estate, Inc.The Estate of Martin Luther King, Jr., Inc. (King, Inc.) and OpenAI have worked together to address how Dr. Martin Luther King Jr.’s likeness is represented in Sora generations. Some users generated disrespectful depictions of Dr.…— OpenAI Newsroom (@OpenAINewsroom) October 17, 2025
The restriction comes just a few weeks after OpenAI launched its social video platform, Sora, which allows users to create realistic AI-generated videos resembling historical figures, their friends, and users who elect to have their likeness recreated on the platform. The launch has stirred fervent public debate around the dangers of AI-generated videos, and how platforms should implement guardrails around the technology.
Dr. Bernice King, Dr. King’s daughter, posted on Instagram last week asking people to stop sending her AI videos resembling her father. She joined Robin Williams’ daughter, who also asked Sora users to stop generating AI videos of her father.
The Washington Post reported earlier this week that Sora users had created AI-generated videos of Dr. King making monkey noises and wrestling with another civil rights icon, Malcolm X. Scrolling through OpenAI’s Sora app, it’s easy to find crude videos resembling other historical figures, including artist Bob Ross, singer Whitney Houston, and former President John F. Kennedy.
The licensor of Dr. King’s estate did not immediately respond to TechCrunch’s request for comment.
Beyond how Sora represents humans, the launch has also raised a flurry of questions around how social media platforms should handle AI videos of copyrighted works. The Sora app is also full of videos depicting cartoons like SpongeBob, South Park, and Pokémon.
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