It was a major talking point in the final months of Donald Trump’s 2024 presidential campaign: If re-elected, the Republican leader pledged to make in vitro fertilisation (IVF) free for those seeking to get pregnant.“Under the Trump administration, we are going to be paying for that treatment,” Trump told NBC News last year, adding that his plans would cover “all Americans that get it, all Americans that need it”.Recommended Stories list of 3 itemsend of list“We’re going to be paying for that treatment. Or we’re going to be mandating that the insurance company pay.”While that campaign promise remains unrealised, the Trump administration took a step on Thursday to make the procedure more accessible.Speaking from the Oval Office, Trump announced a collaboration with the company EMD Serono, a subsidiary of the pharmaceutical giant Merck, to offer lower-priced fertility drugs on his upcoming prescription marketplace, TrumpRx.“ EMD Serono, the largest fertility drug manufacturer in the world, has agreed to provide massive discounts to all fertility drugs they sell in the United States, including the most popular drug of all, the IVF drug Gonal-F,” Trump told reporters. President Donald Trump announces a deal with EMD Serono in the Oval Office of the White House [Alex Brandon/AP Photo]Expanding TrumpRx projectThe announcement marks the third major pharmaceutical company to agree to provide discounted products on TrumpRx, a direct-to-consumer website slated to launch in 2026.Trump had threatened drug companies in September with a 100-percent tariff on their products unless they s …
