Salesforce Inc. is expanding its artificial intelligence platform with new data management and governance capabilities, aiming to address what the company says is a crisis in enterprise AI adoption where more than 80% of projects fail to deliver meaningful business value.The San Francisco-based software giant announced Thursday a suite of new tools designed to create what it calls a “trusted AI foundation” for enterprises struggling with fragmented data, weak governance, and security concerns that have hampered AI deployments across corporate America.”We’re seeing a lot of these AI projects really failing, and a lot of it’s because customers still have fragmented data, they still have weak governance, they still have poor security,” said Desiree Motamedi, Salesforce’s senior vice president and chief marketing officer, in an exclusive interview with VentureBeat. “They really want a way that they can bring AI at scale that has the accuracy, the context and the control.”The timing of Salesforce’s announcement comes as the company prepares for its annual Dreamforce conference next week, where CEO Marc Benioff is expected to showcase the company’s vision for what he calls the “agentic enterprise” — workplaces where AI agents work alongside humans across every business function.Why most corporate AI initiatives crash and burn before reaching productionThe scale of AI project failures has become a significant concern for enterprise technology leaders. According to a RAND Corporation study, poor data quality, inadequate governance frameworks, and fragmented system integration are the primary culprits behind the high failure rate of corporate AI initiatives.This challenge has created both pressure and opportunity for enterprise software providers. While companies face mounting pressure to deploy AI capabilities, many are discovering that their existing data infrastructure isn’t equipped to support reliable AI applications at scale.Salesforce’s response center …
