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Saudi Arabia’s Tourism Momentum Soars as Riyadh Becomes the New Global Hub for Events, Culture and Business Travel
Published on
October 30, 2025
Saudi Arabia’s tourism landscape is changing faster than ever before, turning the Kingdom into one of the world’s most talked-about travel destinations. As part of Vision 2030, the country is working to diversify its economy and reduce dependence on oil, using tourism as a key pillar of national growth.
Currently contributing around five per cent to the country’s GDP, the tourism sector is on track to double its share within the next five years. This bold transformation aims to boost employment, strengthen local communities, and position Saudi Arabia as a leader in sustainable global tourism.Advertisement
Riyadh: The New Heartbeat of Global Events
Riyadh has become the symbol of the Kingdom’s modernisation — a city pulsating with energy, culture, and innovation. Once known mainly as a business capital, Riyadh is now one of the world’s most active destinations for hosting large-scale events, exhibitions, and international conferences.
State-of-the-art infrastructure, new entertainment zones, and a rapidly growing hospitality network have turned Riyadh into a magnet for both regional and international visitors. From cultural celebrations to major sporting tournaments, the capital is redefining what modern tourism looks like in the Middle East. This transformation is not only reshaping how the world sees Saudi Arabia but also creating an economic ripple that benefits every corner of the Kingdom.
Diversity at the Core of the Kingdom’s Tourism Strength
Beyond its event-driven appeal, Saudi Arabia’s greatest strength lies in its breathtaking diversity. The country offers an unmatched variety of landscapes — from the coral-fringed islands of the Red Sea to the mountain peaks of Asir and the timeless heritage sites of Diriyah and AlUla.
This geographical and cultural richness gives visitors a chance to experience the Kingdom’s heritage in ways that are both authentic and modern. Every destination tells a story — of history, art, architecture, and tradition — woven together by the warm hospitality that has long defined Saudi culture. Such diversity makes the country a perfect destination for explorers, history enthusiasts, and luxury travellers alike.Advertisement
AI and Data Transforming Saudi Tourism Strategy
Innovation has become the backbone of the Kingdom’s new tourism era. Saudi Arabia is using artificial intelligence to map global tourism trends and identify areas for growth. Studies conducted across more than sixty international markets — representing th …