Home » TRAVEL EVENT NEWS » Step Into the Future: Trip.com Unveils Hyper-Personalized Travel Experiences with AI at ITB Asia 2025! Published on
October 17, 2025At ITB Asia 2025, held at the iconic Marina Bay Sands in Singapore, Trip.com Group has taken a giant leap toward the future of travel by showcasing its AI-powered personalized travel experiences. The company unveiled groundbreaking innovations in travel technology, setting a new standard for how travelers plan, book, and experience their journeys.AI is Transforming the Travel ExperienceTrip.com Group is placing artificial intelligence (AI) at the core of its strategy to enhance personalized travel experiences. By leveraging tools like TripGenie, the company is redefining how travelers interact with technology. AI-driven solutions are now delivering customized itineraries, real-time travel inspiration, and personalized recommendations tailored to each individual’s preferences.Advertisement Edmund Ong, Senior Regional Director for Southeast Asia at Trip.com, outlined how AI tools like TripGenie have transformed travel planning. He shared that TripGenie’s traffic has surged by 125% year-on-year (YoY), with a 200% increase in user engagement. These AI-powered solutions have revolutionized how people book and experience travel, driving more bookings and better experiences for users.Introducing TripGenie: Your AI Travel AssistantThe spotlight at ITB Asia 2025 was on TripGenie, an AI travel assistant designed to simplify the travel process. This intelligent tool provides highly personalized recommendations, suggesting destinations, accommodations, and experiences based on individual preferences and previous travel behavior.In addition to providing tailored suggestions, TripGenie engages users in real-time, making it easier for travelers to plan and modify their itineraries on the go. The system analyzes user behavior and interactions, creating travel suggestions that align perfectly with their preferences, helping users discover the best options available.AI-Powered Travel Planning Hub: Trip.PlannerAt ITB Asia 2025, Trip.com also unveiled Trip.Planner, a newly launched travel planning hub. This platform consolidates everything a traveler needs into one seamless interface. It allows users to manage flights, accommodations, activities, and more, offering a complete view of their travel plans in one place. Launched in August 2025, Trip.Planner is yet another example of Trip.com Group’s commitment to making travel more efficient and tailored to the needs of individual travelers.Advertisement The Role of Strategic Partnerships in PersonalizationCollaboration is key to Trip.com Group’s approach to personalized travel. By teaming up with loca …
